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Jade Coleman is senior technical SEO specialist at ClickThrough Marketing. She is an experienced SEO strategist and analyst, delivering technical SEO insights to improve the performance of websites. Jade also has a degree in journalism and editorial design under her belt.

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Penguin 4.0 – How To Improve Rankings With Google’s New Real Time Algorithm

Jade Coleman explains why backlink audits, high quality content and keyword tracking are more important than ever following the roll out of Penguin 4.0. Google rolled out Penguin 4.0 on 23 September 2016, announcing that the algorithm is now a part of Google’s core algorithm. The Penguin algorithm, first launched in 2012, is designed to…

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International SEO: Expanding a Website to Cover Multiple Countries and/or Languages

Jade Coleman, technical SEO specialist, offers her advice on taking your website global, with a look at what top-level domains and hrefs to use to identify country and language. Expanding your website to cover multiple countries and/or different languages can be challenging. Google offers some great advice on how to manage multi-regional and multilingual websites….

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Brighton SEO: Technical Takeaways

Jade Coleman, senior technical SEO specialist, attended this year’s Brighton SEO conference. Here, she feeds back on her favourite keynote speakers and industry learnings. This April I took the 185 mile drive down to the Dome for my first Brighton SEO conference and it was BRILLIANT! Brighton SEO is a conference where SEO professionals, newbies…

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What Can We Expect From Google’s Hummingbird?

Search… it’s a jungle out there. Google’s algorithmic menagerie features Pandas, Penguins, and now Hummingbirds. Confused? Let Jade Coleman take you on search safari, as she explains the rationale and the results of Google’s latest algorithm rewrite. Google has rewritten its search algorithm to celebrate its 15th anniversary. It is important to stress that this…

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