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James joined ClickThrough in March 2016 as a digital apprentice, and currently works alongside the content team writing industry news articles, blog posts and on-page content for a variety of clients. Outside of work James likes to take long walks, explore new places and eat too much food!

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Google to Let Developers Build Conversation Actions

With the growing prominence of personal assistants and voice search, Google has catered to businesses by giving developers the ability to create their very own Google Assistant conversation actions. Actions on Google was first previewed in October 2016. Two months later on 8 December, Google announced that the feature was available to all developers, allowing…

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SEO News Roundup: Google to Allow Searchers to Disable AMPs

Tom Williams runs through the latest in SEO news, including Google’s plans to allow searchers to disable AMPs, Google’s new desktop search interface, and news on the myths of Google crawl budget. Google Plans to Allow Searchers to Disable AMPs In August 2016, Google launched Accelerated Mobile Pages (AMPs) to the main search results. However,…

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Social Media News Roundup: Facebook Updates Metrics & Reporting Tool

James Allen runs through the latest in social media marketing news, including an update to Facebook Metrics & Reporting tools, Instagram’s video content update, Facebook’s closure of Atlas ad server, and more. Facebook Updates Metrics & Reporting On 16 November, Facebook updated its metrics and reporting tools to give “more clarity and confidence” about the…

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Google Changes LocalBusiness Schema

Google has reportedly carried out another update that affects structured data schema markup for LocalBusiness. The new change apparently means that LocalBusiness schema requires image and priceRange data fields to be in the schema markup. Any LocalBusiness schema that doesn’t include valid image or priceRange data fields will turn up an error. News of the…

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Google Search Analytics Makes AMP Reporting More Granular

Google has updated its Search Console’s ‘Search Analytics’ section to make reporting for Accelerated Mobile Pages (AMPs) more granular. A new Google Search Console feature has brought more granular AMP reporting to the Google Search Analytics section. With the new update, publishers can filter between the performances of AMPs that show up in the rich…

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SEO News Roundup: Google’s Mobile-First Index Will Choose Desktop Over AMPs

Tom Williams runs through the latest in search engine optimisation news, including news on AMPs in Google’s mobile index, a new Google interface test, and Google’s new ‘On TV Soon’ box. Google Will Choose Desktop over AMPs in the Mobile-First Index Google’s Maile Ohye – at the State of Search conference – said that the…

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Social Media News Roundup: Facebook Creates a Messenger Bot Analytics Tool

James Allen runs through the latest social media news and advice, including Facebook’s new Messenger bot analytics tool, Twitter’s new abusive tweet prevention, Pinterest’s autoplay video ads, and more. Facebook Creates Analytics Tool for Messenger Bots Facebook has created an analytics tool that is designed to show marketers and bot managers how people are reacting…

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SEO News Roundup: Google Experiments with Mobile First Indexing

Tom Williams talks through the latest in search engine optimisation news and advice, including Google’s first experiments with a mobile search index, infrastructure updates to Google’s Search Console, Google’s ‘Back-To-Top’ interface update, and more. Google Starts Mobile-First Index Experiments On Friday 4 November, Google announced that it would start working on the implementation of mobile-first…

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Social Media News Roundup: Ads Arrive In Facebook Messenger

James Allen runs through the latest in social media marketing news, including Facebook’s implementation of ads in Messenger, Snapchat’s new features, and Facebook’s plans to take their ads to TV. Facebook Brings Ads to Messenger Facebook has added a permanent form of advertising to its Messenger platform. Since April 2016, Facebook has been testing an…

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