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James joined ClickThrough in March 2016 as a digital apprentice, and currently works alongside the content team writing industry news articles, blog posts and on-page content for a variety of clients. Outside of work James likes to take long walks, explore new places and eat too much food!

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Google’s Penguin 4.0 is Live

Google has finally rolled out a more up-to-date version of its anti-spam ranking algorithm – Penguin. On 23 September 2016, Penguin 4.0 was launched worldwide, with a few significant changes, setting it apart from previous versions of the Penguin algorithm. Penguin is an important ranking algorithm that focuses on devaluing spammy sites, as well as…

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SEO News Roundup: Penguin 4.0 Is Live

Tom Williams runs through the latest in search engine optimisation news, including the official launch of Penguin 4.0, Google’s SERP-wide AMP roll out, and an introduction to Google’s Possum. Google Penguin is Live On 23 September 2016, Google finally launched the fourth update of its Penguin ranking algorithm. Since Penguin 3.0 was rolled out on…

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Social Media News Roundup: Facebook Adds New Adverts

Social Media News Roundup: Facebook Adds New Adverts James Allen brings you the latest in social media marketing news, including Facebook’s new adverts, Instagram’s newest change to image CTAs, Twitter’s new ‘hours of availability’ feature, and more. Facebook Adds  New Type of Advert Facebook has recently added a new type of dynamic advert to its…

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Google Downplays the Latest Algorithm Ranking Update

Google has downplayed the significance of the recent unconfirmed algorithmic change, referring to the changes seen as normal fluctuations. At the beginning of September, many webmasters began to see major fluctuations in their organic rankings. The data collected by algorithm tools from RankRanger, AccuRanker and Moz supported what webmasters claimed. As of yet, Google has…

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SEO News Roundup: Google Yet To Confirm a Penguin 4.0 Launch Date

Tom Williams runs through the latest SEO news, including details on Google’s Penguin 4.0 algorithm update, Google dropping 50% of images from SERPs, and Google’s addition of a new search based schema markup. Google Yet To Confirm Penguin 4.0 Launch Date Almost two years ago, on 17 October 2014, Google launched its most recent update…

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SEO News Roundup: Google Plans To Penalise Sites With Intrusive Interstitials

Tom Williams brings you the latest in search engine optimisation news, including Google’s plan to penalise sites that feature intrusive ads, Google’s update to local review schema guidelines, and Google’s plan to drop the mobile friendly tag from search results. Google Warns Sites Against Using Intrusive Adverts Google has warned site owners that as of…

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Social Media News Roundup: Twitter Announces Ad Creator Revenue Program

James Allen brings you the latest in social media marketing news, including Twitter’s plans to share its video ad revenue with creators, Facebook’s changes to its Offers feature, Pinterest closing some apps down, and more. Twitter Will Share Ad Revenue With Creators On Tuesday 30 August, Twitter announced that it will begin sharing revenue made…

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Social Media News Roundup: Snapchat to Buy Vurb

James Allen takes a look at this week’s social media news, including Snapchat’s plan to buy Vurb, Facebook’s new app for teenagers, news on Instagram’s video ads, and more. Snapchat To Purchase Vurb Search Engine It has recently been reported that Snapchat plans to buy search start up, Vurb. Vurb is an experience search engine,…

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