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John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.

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ClickThrough View: Updates to Google’s AdWords Policy – How The Changes Will Affect Marketers

You may well have seen this morning’s blog post about the latest Google AdWords changes. We’ve created a handy ready-to-print white paper that summarises the implications of the update, discusses how Google will be enforcing the changes and outlines a four-step approach for UK marketers to adopt. The white paper has been designed to be…

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ClickThrough Puts Its Best Foot Forward For Sport Relief

ClickThrough Marketing will be helping this year’s Sport Relief campaign by offering its search engine marketing expertise for free. This is the second year running that we’ll be working with Comic Relief – the charity that organises Sport Relief. Last year, as well as assisting the charity with its search engine marketing strategy, we took…

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ClickThrough Welcomes Oliver Pyper to Content Team

In this team member profile we meet with Oliver Pyper, ClickThrough’s online copywriter, to find out what his role entails, what he did before he joined us, and where he likes to eat breakfast. Who are you? –Oliver Pyper online copywriter at ClickThrough. When did you start at ClickThrough? – On the first day of…

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The Search is Over as Chris and Jene Say ‘I Do’

They searched, they found love. ClickThrough Marketing employees Chris Knight, senior account director, and Jene Pedder, account director, have tied the knot following a three-year office romance. We’re proud of our linkbuilding strategies here at ClickThrough. Now Chris and Jene have forged our strongest link yet with the first ever ClickThrough wedding! The historic occasion…

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SEO Optimiser and Link Builder – West Midlands

Are you an experienced SEO Jedi and Link Builder, with an fantastic knowledge of key SEO tools and page rank building techniques? Do you know how to perform competitor analysis, technical site evaluation, on-page optimisation, mind-tricks and off-page link building? If you long for a challenging role alongside a rebel band of SEOs in a technology-driven company and have an analytical, logical and creative approach then, well, you could be the droid we are looking for… (Click on the Job Title to Find Out More)

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Meta Title Length: Is Width More Important Than Length?

Lily Bowron, SEO Executive at ClickThrough, explains why Titles, Keywords and Descriptions are an important part of on-page SEO optimisation. Writing the best Meta Titles and optimising Meta Descriptions has been a constant struggle for many websites since the dawn of SEO. With Google continuously moving the goal posts, and high competition for specific keywords,…

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Are You Being Google Title Tested?

Lily Bowron, SEO Executive at ClickThrough, offers up some thoughts on changes affecting page title tag optimisation for search engines. You may have noticed recently that Google seems to be altering title tags for branded pages – or rather, it is altering the way that a title tag is displayed, depending on the user’s search…

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Mystic Martyna Makes Her New Year SEO Predictions

When it comes to making predictions, no-one has an infallible magic crystal ball. But here at ClickThrough, we’ve got Senior SEO Account Exec, Martyna Sroka – our very own Mystic (Marketing) Meg. She’s gazed into the future of SEO and drawn some conclusions about the industry in 2012. Of course, nobody can predict for certain…

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PPC Marketing Heroes Fly Through Test

Holy mackerel! ClickThrough Marketing’s very own Fantastic Four dumped their tights and capes this week to complete Digital Academy certificates in Pay Per Click best practice. The awesome foursome, led by Head of Paid Search and Affiliates, Amy Bott, work on PPC campaigns for a number of ClickThrough clients, including Nectar, Halfords Autocentres and Norgren….

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