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Martin Boonham is an online copywriter for ClickThrough Marketing, he has worked there since October 2012. He has a Masters in Print Journalism from Nottingham Trent University, where he also gained his NCTJ qualification at the same time; achieving qualifications in subbing, shorthand and media law.

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Google To Update Google Shopping Feed To Help Merchants

Google is updating its Google Shopping feed requirements to bring things in line with changes to the Shopping service itself. A number of changes have occurred over the last year to Shopping, with a variety of new ad formats and a new campaign type added. Now Google is aiming to provide merchants with more flexibility […]

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Google Updates Documentation On Site Migration, Offers Webmasters New Tips

Google has updated its documentation and guidelines on moving a site and the process of site migration. Site migration can be a somewhat scary proposition for webmasters and to help them better understand the processes involved, Google Webmaster Trend analysts Pierre Far and Zineb Ait Bahajji have shared their tips on the Webmaster blog. In […]

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Bing PPC Advertising Platform Bing Ads Set For Overhaul

Bing is set to make a host of changes to its PPC advertising platform Bing Ads as it looks to bring it more in line with its main competitor Google Adwords. The move comes as somewhat of an about-face on Bing’s previous stance against Google Enhanced Campaigns: the Internet giant previously claimed it wanted to […]

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Google's Comparison Ads Reportedly Under Investigation By FCA in UK

One of Google’s digital advertising services is reportedly under fire in the UK. Google Comparison Ads is under investigation by the UK financial services industry regulator Financial Conduct Authority following complaints from UK price comparison sites Google is placing its own product at the top of rankings. Comparison Ads was designed by Google to simplify […]

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