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Oliver Pyper is senior online copywriter at ClickThrough Marketing. He writes on-page content, blogs, press releases and loads of other bits and pieces too numerous and brilliant to mention. He’s also responsible for Kate Bush: The Musical and a series of videos depicting a young man’s search for energy drinks in New York City. Drop him a line if you want to talk content solutions or Kate Bush.

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Twitter Adds Audience Insights to its Analytics Dashboards

Twitter has upgraded its analytics tools with audience insights, a new dashboard that helps brands and users understand what makes their audiences tick. Launched yesterday, the dashboard offers information on user interests, purchasing behaviour, TV viewing habits, occupation and more. Users can also compare their follower data against Twitter users as a whole. Twitter says […]

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STUDY: 'Mobilegeddon' Hype Was "Incorrect and Unhelpful", Say SMEs

A new study into US SMEs has revealed widespread confusion about Google’s mobile-friendly update – and indignation at the hype surrounding it. In the survey by Koozai, 69% of participants said the suggestion that the update would cause ‘mobilegeddon’ was “overhyped, incorrect and unhelpful”. In the weeks leading up to launch, the digital marketing community […]

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Low CTRs Pose Biggest Challenge to Email Marketing

We’ve come a long way since the birth of email marketing. But marketers are still facing the same old challenges – namely, getting people to actually click on the interesting, enticing links in their emails. A recent Ascend2 study, reported by eMarketer, reveals that low click-through rates (CTRs) are considered by far the biggest challenge […]

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Social Media News Roundup: Domino’s ‘Emojigeddon’ Turns Twitter Into Pizza Paradise

From a storm of pizza emojis to a wave of new features from Facebook, Oliver Pyper looks at the week’s most exciting, informative and bizarre social media marketing new stories… Domino’s Pizza Does ‘Emojigeddon’ to Promote New Twitter Delivery Service Forget ‘mobilegeddon’, Domino’s Pizza has just single-handedly created ‘emojigeddon’. Starting Tuesday, the brand began tweeting…

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Facebook Lifts Restrictions On Internet.org; Critics Still Not Happy

Facebook has lifted several restrictions on its Internet.org programme, meaning potentially any website can be accessed through the free Internet service. However, critics are urging the social network to go further in offering unbridled Internet access, claiming Facebook is violating the net neutrality principles it claims to support. At the heart of the argument is […]

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Google: Impact of Mobile-Friendly Update "Decreased Considerably" As Many Sites Went Mobile-Friendly

It’s fair to say that Google’s mobile-friendly update was less impactful than expected. Now we know part of the reason why. Google’s Gary Illyes confirmed on Twitter today that the negligible impact of the update was partly due to the fact that many webmasters have already switched to mobile-friendly websites. In a tweet to Search […]

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week’s mobile-friendly update will not affect advertisers’ Quality Score – but others in the digital marketing community are taking the news with a pinch of salt. Rumours of a ‘PPC mobilegeddon’ began to simmer last week when Google was spotted running tests of its ‘mobile-friendly’ labels in paid search ads. […]

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