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Oliver Pyper is senior online copywriter at ClickThrough Marketing. He writes on-page content, blogs, press releases and loads of other bits and pieces too numerous and brilliant to mention. He’s also responsible for Kate Bush: The Musical and a series of videos depicting a young man’s search for energy drinks in New York City. Drop him a line if you want to talk content solutions or Kate Bush.

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What's Changed in Google's Definition of 'Doorway Pages'?

Yesterday, Google announced a new algorithm to tackle ‘doorway pages’. And at the same time, it updated its definition of what constitutes a doorway page. For those who haven’t heard the news, here’s the quick version: Doorway pages are created solely to widen a brands search visibility, without adding value to the user. Google wants […]

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Facebook Plans to Create 'More Relevant' Ads With Newly-Acquired Tech

Facebook has purchased shopping search engine TheFind, and will use its technology to improve ad relevancy, reports Marketing Land. TheFind searches more  than 500 million products across 500,000 stores, providing personalised shopping search results based on user behaviour and social signals gleaned from integrated Facebook accounts. Exactly how Facebook intends to use the technology isn’t […]

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Too Many Tablets? UK Tablet Market Set to Reach Saturation Point

The UK tablet market is fast approaching saturation, with growth in tablet usage set to slow dramatically, according to the latest forecasts by eMarketer. In 2015, more than half of UK consumers (50.3%) will use a tablet device at least once a month, the insights firm predicts. However, tablet brands will have trouble convincing many […]

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Watch Us ‘Break Free’ for Comic Relief – Our Take On a Queen Classic [VIDEO]

We’ve created our own version of Queen’s I Want to Break Free to raise money for Red Nose Day. If you enjoy it, PLEASE DONATE and help us reach our £800 target! [Quick link to video: http://youtu.be/dlm8Mb4lpYs] It’s something of a ClickThrough tradition to do something special for Red Nose Day. As well as helping…

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Instagram Skyrockets, 100 Million US Users Expected by 2018

Instagram’s astonishing growth is set to continue for a while yet, eMarketer predicting more than 100 million monthly Instagram users by 2018. The research firm analysed data from other researchers, government agencies, company reports and media outlets for their forecast, resulting in a figure of 106.2 million users, or 33.6% of the US population. By […]

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Google's Mobile UX Ranking Algorithm Officially Launches in April

Google has officially announced it will start using mobile usability as a ranking factor in mobile search. This, its says, will have “a significant impact in our search results”. The announcement comes after months and months of tense speculation, fueled by Google’s confirmation that it was ‘experimenting’ with the signal, and the instatement of ‘Mobile-friendly’ […]

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Google Testing Labels to Warn Users Off Slow Sites

Is your website more of an e-snail than a digital dynamo? It might be time to work on your page loading speeds, because Google is testing a way to tell searchers about your sluggish site. As spotted by K Neeraj Kayastha on Google+, Google seems to be testing bold, red ‘Slow’ labels in mobile SERPs […]

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Facebook Launches iOS Ads Manager App in US

iPhone and iPad users can now easily manage their Facebook advertising campaigns on the go, thanks to the social network’s new iOS app. Ads Manager, which launched in the US yesterday, allows users to edit ads, budgets and schedules, create ads and track performance. Facebook previously launched an Ads Manager website for mobile users. In […]

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