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Phil Robinson is an online marketing consultant with over 17 years experience in marketing planning, internet strategy and online acquisition. In 2004, Phil founded ClickThrough, an ethical search marketing agency. He gives best practice training for businesses, runs seminars and writes books on digital marketing.

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Quality Assured – Our Service Level Review Process Explained

Phil Robinson, founder and managing director of ClickThrough Marketing, explains how the agency is using service level reviews and Net Promoter Score (NPS) to drive improved customer satisfaction. In 2013, ClickThrough introduced a new level to its quality assurance procedures by implementing Service Level Review (SLR) and Net Promoter Score (NPS) processes to its client…

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Data Mining your E-Commerce Site

It is important to keep a close eye on the statistics your e-commerce site provides to ensure that you are correctly targeting your content to your likely audience, and therefore making every sale that should be available to you. Not only that, but you need to be encouraging your potential and actual customers to engage…

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Social Media Marketing for your Business

When considering a social media marketing strategy, it is important to remember that social media marketing has only just entered the ‘prove it’ stage. In other words, whilst many are aware of social media and its potential benefits, there is no clear road map yet that businesses can adopt for guaranteed success. There are case…

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Search Engine Optimisation – Trust

One of the rarely mentioned aspects of search engine optimisation is building trust – not just with your users as a business entity, thus giving them confidence to buy from you – but also with the search engines and other websites you wish to link to you. Trust is an important factor in establishing your…

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Search Engine Optimisation and Links

Without a doubt, links still play a major part in establishing a high position in the search engine rankings. Not only are they valuable in the eyes of the search engines, but they help a wider audience to discover you through signposts on other websites. Additionally, links on authoritative sites can give your site credibility….

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