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Sarah McCay Tams is senior content and PR manager at ClickThrough Marketing. This includes planning and delivering on content for our clients as well as our own marketing materials. When her fingers are not dancing across the keyboard, her feet are on the dance floor – Salsa, Bachata and Rueda put this dancing queen in a spin.

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Social Media News Roundup: Facebook To Test ‘Dislike’ Button

Sarah McCay brings you this week’s social media marketing news, as Facebook considers the ‘dislike’ conundrum, Kenshoo reports a 300% increase in app ads and Twitter takes political donations. Facebook Trials New ‘Dislike’ Options It’s something that has posed a tough question for Facebook CEO Mark Zuckerberg for a while now – whether or not…

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How Will Apple’s iOS 9 Ad Blocker Extensions Affect PPC Advertisers?

Apple’s latest software update – iOS 9 – was launched today, September 17, 2015. Offering new multitasking features, a more proactive Siri, and improvements to overall device performance, battery life and security, Apple says that once you’ve downloaded it ‘You’ll wonder how you ever did without it.” While Apple aficionados race to hit the download…

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Cakes @ ClickThrough – Raising Money for Macmillan Cancer Care

On the morning of September 25, 2015, ClickThrough Marketing in Lichfield will be opening its doors to host it first Macmillan Coffee Morning, raising funds for Macmillan Cancer Care. The World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. ClickThrough is proud to be hosting an event this year. Last year,…

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Google AdWords Upgrades Multi-Channel Reporting Options

Google AdWords has introduced new enhancements to its reporting interface for multi-channel advertisers. TrueView has joined Search, Shopping and Display campaigns within the core AdWords interface. Google has also added three new reporting columns to make it easier for advertisers to report across all campaign types. The new reporting columns will make it quicker to…

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New Look for Google

Google launched a fresh new face on September 1, when it unveiled its new corporate image. A sleek, modern, clean-cut font, and identity family that encapsulate the many faces of Google, have been introduced. According to Google, the new look is designed to work across a number of devices and screen sizes. Tamar Yehoshua, VP,…

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Amazon Drops Product Ads

Amazon is changing its online advertising policy, which could have a big impact on retailers not distributing their products through the eCommerce marketplace. We consider the implications for advertisers and retailers. Amazon announced to clients by email in early August that it is discontinuing Amazon Product Ads effective October 31, 2015. Advertisers need to use…

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Instagram Switches On Ad API

Digital marketers can now start buying Instagram ads, after the Facebook-owned photo-sharing app turned on its advertising API last week. The aim is to turn the app into a major mobile advertising business. Its ambition is to rival Google and Twitter. The arrival of the Instagram advertising API means that marketers can now plan their…

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Slow Progress with Panda Proves Challenge for Webmasters

The roll-out of Google’s Panda update is happening, albeit slowly. Imagine the speed of a panda chewing through bamboo, leisurely, deliberately, but with a measured end-goal in mind – that is Panda 4.2. Google has admitted that the algorithm refresh could take months to complete, which means that, while the Panda algorithm is site-wide, some…

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