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RAR Nominated Finalist 2017 for Conversion Optimisation, Rich has more than seven years’ digital marketing experience. He has worked across a broad range of sectors with notable brands such as Halfords Autocentres, Scottish Power, Peugeot and Biffa. Rich specialises in Conversion Rate Optimisation & Analytics, and is Google Analytics (GAiQ) and IDM Digital Marketing certified.

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CRO News Roundup: Why Best Practice Could Be Bad For Business

Richard Chapman outlines the latest in CRO news and advice, including why best practices can be a killer for your business. Why Following Best Practice Could Be Bad For Business Are you currently relying on ‘best practices’ to get you through? As a marketing professional, it’s easy to see why best practice processes have a…

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CRO News Roundup: The Art of Emotional Persuasion

Richard Chapman rounds up the latest in CRO advice, including the art of emotional persuasion, ways to improve your pricing page, and five rising digital technologies to look out for. The Art of Emotional Persuasion If you can get the hang of psychology, you’ll have a better idea of how people make decisions. This contributes to…

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CRO News Roundup: The Rules Of In-Built Behavioural Data

Richard Chapman rounds up the latest in CRO advice, including the rules of in-built behavioural data, how to supercharge conversions with thank you pages, and a Google Tag Manager’s new YouTube trigger. The Rules Of In-Built Behavioural Data Brian Massey and his Enclothed Cognition prop are back (and by Enclothed Cognition prop we mean his lab…

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Increase Transactions With An Optimised Checkout Experience

Richard Chapman details the fundamentals of optimising your checkout experience with CRO best practices, to ensure you provide smooth user experiences and ultimately increase transactions. Cart abandonment is something every e-commerce retailer knows and loathes. No matter how much traffic is driven to your e-commerce site, you won’t see a healthy ROI if your checkout…

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CRO News Roundup: Maximise Sales With Cognitive Biases

Richard Chapman rounds up the latest in CRO advice, including how to sell more with cognitive biases, direct response strategies that increase engagement, and how to turn psychology into sales. Maximise Sales With Cognitive Biases Think you’re a rational individual who makes rational decisions? Think again. Dig a little deeper and you’ll realise there are…

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CRO News Roundup: Is Your Navigation Menu Harming Conversion Rates?

Richard Chapman rounds up the latest in CRO advice, including how navigation menus can influence your conversion rates, top tips for customer engagement and how to tackle cart abandonment. Is Your Navigation Menu Harming Conversion Rates? Navigation is crucial to your visitors’ on-site experience. While you can play around with CTAs, colour themes, image selections and…

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CRO News Round Up : Data – A Powerful Tool in Conversion Strategies

Richard Chapman rounds up the latest in CRO advice, including how data can be used to influence buyers, define your messaging strategy, and how it can be used as currency in those top of the funnel interactions. Using Data to Influence Reluctant Buyers How do you convince your prospective customer that your product is right…

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CRO News Roundup: Conversion-Centred Design That Persuades Users

Richard Chapman rounds up the latest in CRO advice, including the importance of conversion-centred design, how Thank You pages can make a difference to your conversion rate, and why hero images really matter. Conversion-Centred Design Ever wondered how to make sure your visitors take the path you want them to in order to close that…

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CRO News Roundup: Customer Psyches and Conversion Optimisation

Richard Chapman details the latest updates in CRO and Google Analytics advice including the importance of psychology in CRO, education before conversion, and how to implement CRO techniques that complement SEO strategy. When Psychology and CRO Go Hand in Hand With the right psychological insights, your Conversion Rate Optimisation should see improved results. Neil Patel…

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