Posts by:

RAR Nominated Finalist 2017 for Conversion Optimisation, Rich has more than seven years’ digital marketing experience. He has worked across a broad range of sectors with notable brands such as Halfords Autocentres, Scottish Power, Peugeot and Biffa. Rich specialises in Conversion Rate Optimisation & Analytics, and is Google Analytics (GAiQ) and IDM Digital Marketing certified.

ClickThrough Marketing Blog Image

CRO News Roundup: Conversion Tips for App Websites and B2B Landing Pages

The latest conversion rate optimisation news and advice from all corners of the web, brought to you by Richard Chapman. Tips For Building a Conversion-Focussed Website For App Downloads Building a website to promote an app throws up unique challenges, writes Neil Patel at Forbes. Not least the fact that you’re promoting a product that…

ClickThrough Marketing Blog Image

Now is the Time to Upgrade to Google Universal Analytics

Have you found yourself hovering over the ‘Upgrade’ feature in Google Analytics? Conversion and analytics manager Richard Chapman is here to explain why the best time to upgrade to Universal Analytics is right now. Universal Analytics came out of beta at the start of April, and there are some pretty cool new features, as well as…

ClickThrough Marketing Blog Image

A/B Testing And Click-Through Rate: “Merry Christmas, Now Open My Email!”

Like Santa’s elves, marketers must work hard over the Christmas period to make the most of their campaigns. But rather than relying on guesswork, it pays to be prepared for your holiday marketing activities, as conversion optimisation expert Richard Chapman explains… At this time of year most companies are at the height of their marketing activity,…

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.