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Tom joined ClickThrough in 2011. Since then, he has developed an expertise in the technical side of search engine optimisation. He’s Google Analytics-qualified, and in his current role as digital and technical Executive, carries out monthly SEO activities and provides technical consultancy for several of the company’s largest accounts.

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SEO News Roundup: Google’s Penguin Is Swimming On Autopilot

Tom Williams brings you the latest in search engine optimisation news, including how Google’s Penguin is on autopilot, the evolution of featured snippets and more about algorithm and ranking updates. Google’s Penguin Is Swimming On Autopilot Sending its Penguin algorithm into real time on autopilot has meant Google can work on other aspects of its…

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SEO News Roundup: Google Gone Wild – Mobile-First Index In Live Search Results

Tom Williams brings you the latest in search engine optimisation news, including Google testing its mobile-first index in live search results, a word from Google on algorithm updates, and a warm welcome back for the sitelinks search box. Google Gone Wild – Mobile-First Index In Live Search Results In Google’s hangout on 3rd October, John Mueller…

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SEO News Roundup: Advice From Google For HTTPS Migration

Tom Williams brings you the latest in search engine optimisation news, including Google’s advice for HTTPS migration, additional AMP content for mobile search and a farewell to sitelink search boxes. Advice From Google For HTTPS Migration Let’s go back to last Friday’s Google hangout. At precisely 15:36, John Mueller said that anyone looking to switch…

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SEO News Roundup: Google’s Mobile-First Index Recommendations

Tom Williams brings you the latest in search engine optimisation news, including Google’s mobile-first index recommendations, more rumours circulating Search algorithm updates and the accuracy of Google’s monitoring tools. Google’s Mobile-First Index Recommendations As we await the release of Google’s mobile-first index, the search engine giant has announced some tips for going ‘responsive’ with our websites…

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SEO News Roundup: Picking Google’s Brain – Using Click Data For Rankings

Tom Williams brings you the latest in search engine optimisation news, including Google Brain’s announcement in Canada, why boilerplate content isn’t toxic, and changes to Google’s Possum update. Picking Google’s Brain – Using Click Data For Rankings Last week at the Think Auto Google event, TRADER Corporation’s National Director Mike Kilinksi made a discovery. He tweeted:…

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SEO News Roundup: Search Console Open To Further Testers

Tom Williams brings you the latest in search engine optimisation news, including Google’s Search Console invite to more beta testers, ranking and algorithm update chatter, and a look at which ‘How To’ searches are the most prominent. Search Console Open To Further Testers There have been numerous tweets and mentions spread across the internet regarding Google’s…

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SEO News Roundup: SEO Advice For Item Page Updates And Repeat Events

Tom Williams brings you the latest in search engine optimisation news, including SEO advice for item page updates and repeat events; new expandable sitelinks; and why you should stop watching Google’s algorithms. SEO Advice For Item Page Updates And Repeat Events Picture this – you host an annual business event but need to release next…

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SEO News Roundup: Warning Webmasters – Your Forms Are Not Secure

Tom Williams brings you the latest in search engine optimisation news, including Google’s warning to webmasters, more data confirmed for Search Console and an update on mobile traffic increases. Warning Webmasters! Your Forms Are Not Secure As of October 2017, webmasters will receive a notification from Chrome if their web pages have forms, login fields and…

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SEO News Roundup: Latest Google Test Sees Q&As in Local Results

Tom Williams brings you the latest search engine optimisation news, including Google’s latest Q&A test, removing your staging server from Google and Rand Fishkin’s thoughts about blog post length and publishing frequency. Latest Google Test Sees Q&As in Local Results Last month, Google appeared to be testing Q&A sections in its local results. Now, this has gone…

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SEO News Roundup: Aligning Technical and Non-technical SEO

Tom Williams brings you the latest search engine optimisation news, including how to align technical and non-technical SEO with 5 top tips, the secrets behind modern-day SEO and paid links, plus quick wins for getting ‘cream of the crop’ organic traffic. Align Technical and Non-technical SEO with 5 Top Tips Technical and content. Both types of SEO…

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