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Tom joined ClickThrough in 2011. Since then, he has developed an expertise in the technical side of search engine optimisation. He’s Google Analytics-qualified, and in his current role as digital and technical Executive, carries out monthly SEO activities and provides technical consultancy for several of the company’s largest accounts.

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SEO News Roundup: Google Algorithm Update Continues

Tom Williams outlines the latest in industry updates from the world of SEO including the continuation of Google’s latest algo update. Google Algorithm Update Continues Into January As you may have heard in December, Google updated its search algorithm and SEOs began to see some fluctuations in visibility. Changes were attributed to the Maccabees update…

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SEO News Roundup: Google’s Mobile-First Webmaster Tips

The latest in SEO news, including Google’s mobile-first webmaster tips and the “Maccabees” update. Google’s Mobile-First Webmaster Tips Google’s tips for mobile-first preparation are now published on the webmaster blog. Barry Schwartz outlines some key pointers that aren’t included in Google’s publication: It is still only live for a handful of sites Those are closely…

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SEO News Roundup: Longer Meta Descriptions Recommended

Tom Williams explores the latest SEO news, including Google’s recommendation for longer meta descriptions. Google Recommends Longer Meta Descriptions According to RustyBrick’s Barry Schwartz, Google is recommending longer meta descriptions for the newly rolled-out longer search snippets. “John Mueller from Google said that if you want to control what those longer search results snippets say…

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SEO News Roundup: Character Extension For Google Search Results Snippets

Tom Williams details the latest SEO news, including Google’s character extension for search results snippets. Character Extension For Google Search Results Snippets The maximum character length for search results snippets has been extended to 320 characters. A member of the Google team confirmed to Barry Schwartz: We recently made a change to provide more descriptive…

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SEO News Roundup: Google Warns Webmasters Against Misleading Event Markup

Tom Williams outlines the latest in SEO news and updates, including Google warning webmasters of event markup misuse, ongoing testing of snippet length, the use of Hreflang and mobile first indexing, and a Google Trends update. Google Warns Webmasters – Don’t Use Misleading Event Markup Google has warned webmasters not to use event markup to…

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SEO News Roundup: Parameter Handling For HTTPS Migration

Tom Williams brings you the latest in search engine optimisation news, including parameter handling for HTTPS migrations, new content labels in Google search results snippets, and targeting competitor keywords. Parameter Handling For HTTPS Migration If you have parameter handling already set up in Google Search Console, and you’re looking to migrate your site from HTTP…

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SEO News Roundup: Google’s Panda and Penguin Still Receiving Tweaks

Tom Williams brings you the latest in search engine optimisation news, including changes to Google’s Panda and Penguin algorithms, the volatility of featured snippets rankings and a new look for Google Maps. Google’s Panda and Penguin Still Receiving Tweaks Although Google announces major new releases when it comes to these algorithms, behind the scenes there…

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What Do We Know About Google’s Mobile-First Index?

Our Technical SEO Specialist Tom Williams takes us through Google’s change to the way it indexes content, plus some key elements that need to be considered. Back in November 2016, Google announced plans to make changes to their index; making it mobile-first. This change affects the way Google indexes content. What does the current process…

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SEO News Roundup: Google Not Moving Sites That Aren’t Mobile-First Index Ready

Tom Williams brings you the latest in search engine optimisation news, including Google not moving sites that aren’t ready for mobile-first indexing, a search results update and waiting times for local venues. Google Not Moving Sites That Aren’t Mobile-First Index Ready The search engine giant has announced it won’t be moving sites to the mobile-first index…

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