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Tom joined ClickThrough in 2011. Since then, he has developed an expertise in the technical side of search engine optimisation. He’s Google Analytics-qualified, and in his current role as digital and technical Executive, carries out monthly SEO activities and provides technical consultancy for several of the company’s largest accounts.

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SEO News Roundup: Google Algorithm Update Still Ongoing

Tom Williams brings you the latest search engine optimisation news, including confusion over the latest algorithm changes, increases in the use of featured snippets, new search results variations, and more. Ranking Shifts Continue Following Google Algorithm Changes The Google algorithm update from 17 May seems to have left webmasters and SEOs a little confused as…

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SEO News Roundup: Introducing Google Lens

Tom Williams brings you the latest search engine optimisation news, including the unveiling of Google Lens at I/O 2017, changes to featured snippet listings, better AMP analytics, improvements to Fetch and Render, and more. Google Launches New Visual Search Tool At I/O Google unveiled a new search tool at its I/O 2017 annual developer festival…

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SEO News Roundup: Bug Affects Google Link Report

Tom Williams brings you the latest search engine optimization news, including details on the Google Link Report bug, how to submit your URL to Google, featured snippets selector updates, mobile-first launch, and more. ‘No Data Available’ on Google Link Report On 7 April, the Google Search Console link report bugged out, showing ‘no data available’…

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SEO News Roundup: Google Confirms Fred Update

Tom Williams brings you the latest search engine optimization news, including confirmation of the Fred update, more details on intrusive mobile interstitials, calls for voice search to be added to analytics, and more. Fred Update Targets Low Value Sites Last week, both Gary Illyes and John Mueller from Google went some way to confirm that…

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SEO News Roundup: Google Phantom Revealed As Core Algorithm Update

Tom Williams brings you the latest search engine optimisation news, including Phantom = core, updates on the Google Mobile First Index launch, news that the number of hacked sites continues to grow, and more. Google Phantom Confirmed As A Core Algorithm Update Google’s Gary Illyes has confirmed on Twitter that the much talked about Phantom…

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SEO News Roundup: Questions of an Update Arise After Changes to Link Spam Targeting

Tom Williams brings you the latest news from the world of SEO, including changes to link spam targeting, confirmation that Google won’t reveal the identity of discredited links, and more. Changes to Link Spam Targeting Fluctuations in visibility on sites using aggressive link building tactics have led many to believe that an algorithm update has occurred….

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