Website Conversion Improvement News

Avoiding overspending 'crucial to successful search engine marketing'

2010-03-08 00:00:00

Marketers can sometimes make the mistake of thinking the hard part is once they have set their Google AdWords campaign rolling - but according to one expert, the real work has only just begun.

Writing on online merchants' site AuctionBytes, Jeff Gawronski said setting up pay per click marketing is the easy part, as the true test is achieving a return on investment.

"A good campaign is only such if it is profitable," he said.

One of the keys to campaign success is avoiding overspending, Mr Gawronski noted. This refers not to the daily budget for ads, but what marketers are prepared to pay for each click.

When starting a new promotion, it may be sensible to pay around $1 per click to ensure top placement in search listings. However, unless businesses are selling expensive goods or have extraordinary conversion rates, this amount will not be sustainable.

Nevertheless, as long as an ad is getting clicks, its placement will be largely unaffected if the firm reduces the amount it is prepared to spend per click because Google would rather have relevant ads that attract higher traffic at a lower cost than overpaying ads consumers are not interested in.

Figures from comScore showed Google accounted for 65.4 per cent of the US search market in January.

News brought to you by ClickThrough - a provider of SEO Services & Pay Per Click strategies.

Google Analytics boosts website marketing services with new languages

2010-02-01 00:00:00

Google has made its Google Analytics service for monitoring website traffic and marketing effectiveness available in six new languages.

In a move that could boost online marketing services in Europe and Asia, the platform can now be used in Bulgarian, Greek, Lithuanian, Slovak, Catalan and Vietnamese.

Overall, Google Analytics is available in 31 languages.

On the official Google Analytics blog, the search engine said there has been "amazing" growth in the worldwide use of website analytics over the past few years.

"As usage and the analytics dialogue scales internationally, our product, team and ecosystem are scaling right along with it," Google said.

Last week, the company announced it would be introducing click-to-call business phone numbers in ads for mobile handsets with full internet browsers through its pay per click marketing service AdWords.

News brought to you by ClickThrough - experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.

Google AdWords boosts internet marketing services with smartphone targeting

2010-01-21 00:00:00

Google AdWords has introduced a new service that will allow marketing professionals to target specific users of smart phones with internet browser ads.

Writing on the search engine's official Inside AdWords blog, Katrina Kurnit said the move is designed to make it easier to deliver online PR and marketing messages to "reach the right users".

The feature can be used for landing pages optimised for specific devices, such as the Apple iPhone, billing relationships with carriers or mobile apps developed for a particular platform.

"For example, if you sell iPhone cases, you can use device targeting to ensure that users with Android phones won't see your ads," she noted.

Ms Kurnit also said that from this week, AdWords will ensure that ads linking to mobile app downloads will only be visible on handsets that offer the apps.

In addition, by inserting itunes.apple.com/ or market.android.com/ at the start of the app's name in the ad's visible URL, the web link that normally appears on a device's display will be automatically replaced by a Download iPhone App or Download Android App link.

AdWords allows users to display ads based on certain keywords alongside search results on Google.

News brought to you by ClickThrough - specialists in Search Engine Optimisation and Internet Marketing.

Conversion tips for website marketing services offered

2010-01-15 00:00:00

Businesses hoping to convert website visits into sales need to make some new year's resolutions if they are to take advantage of selling opportunities.

This is according to Search Engine Land, which noted that managers of online marketing services need to make sure that they do not become proactive only when problems arise, but to also seize on opportunities to get more people buying.

"Missed opportunities are a problem for websites, one that puts companies behind the competitive curve, invisibly draining them of resources and customers. What's needed is a permanent change in our approach to opportunities," Sandra Niehaus wrote for the site.

She added that companies should look to clarify their goals, as most failures come from not setting clear agendas and therefore not being able to efficiently implement exactly the right changes that are needed.

Meanwhile, brands following the advice of OpTier will have recently concentrated on the performance of their websites in order to take advantage of the high number of people intending to make purchases over the Christmas period.

News brought to you by ClickThrough - a provider of SEO Services & Pay Per Click strategies.

'Max Connectors' important for social media online PR?

2010-01-14 00:00:00

Digital marketers may benefit from directing their advertising messages towards Max Connectors, a term coined by Marketing Sherpa to refer to people with more than 500 social media connections.

The company noted that such users could prove profitable for online marketing services professionals and others, as they are able to spread positive messages about brand experiences over a wide range.

Senior analyst with the research firm Sergio Balegno noted that such surfers "exemplify the new social consumer", adding that they are particularly interested in bonding with businesses to find out early about products and features.

A chart produced by Marketing Sherpa revealed that 61 per cent of Max Connectors are interested in these factors, although 48 per cent are also interested in learning about company culture, policies and environmental attitudes.

This compares to 41 per cent of daily users and 30 per cent of all respondents questioned in the poll.

These results follow a recent study by Vitrue, which found that industry players are increasingly using social media in their campaigns, with calls to action directing people to Facebook and Twitter.

News brought to you by ClickThrough - experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

Google Analytics 'useful' for B2B internet marketing services

2010-01-13 00:00:00

Digital businesses may benefit from utilising Google Analytics when considering website information and ad campaigns, as an industry expert has noted that the service allows users to assess pay per click data and gives greater insight into strategies than AdWords alone.

Search Engine Land's Sami Carroll noted that pay per click marketing can be managed more effectively by using Google Analytics and detailed a report that can be created by the program that could be profitable for companies.

She mentioned custom reporting that can be established either monthly or daily and comes with a "user-friendly interface" that makes it simple to set up.

This tool, Ms Carroll noted, allows users to "easily review and compare how each campaign, ad group and keyword is performing in terms of revenue generation".

Her comments follow those of her colleague Chris Crompton, who recently advised brands using Google AdWords to ensure they do not launch their campaigns before they are fully optimised as quality scores can be affected by Google's predictions of page performance.

News brought to you by ClickThrough - experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.

Website marketing services 'should include product tours'

2010-01-11 00:00:00

Online retailers may like to incorporate filmed product tours on their websites, as research has revealed a 40 per cent increase in consumer use of these.

This is according to SellPoint, which found that some of its services are growing in popularity among surfers, with shoppers opting to view videos offering details of merchandise more than three million times.

President and chief executive of the company Rick Martin remarked that online marketing services professionals and others could benefit from bringing these onto their web pages.

"[They provide] a direct conduit to these shoppers by integrating an expanded sales message into these sites, driving higher sales both online and in-store," he said.

Mr Martin went on to note that the length of time spent watching such films was "phenomenal", stating that typical use was for more than two minutes per product.

In addition, brands were recently advised to consider investing in user-generated content by Bazaarvoice, which recently reported that over five million questions were read, written or replied to in the weeks leading up to Cyber Monday.

News brought to you by ClickThrough - a provider of SEO Services & Pay Per Click strategies.

Internet marketing services Âinterested in web analyticsÂ

2010-01-08 00:00:00

'http' is an unexpected token. The expected token is '"' or '''. Line 5, position 81.

Email marketing online PR 'continues to perform'

2010-01-06 00:00:00

Digital brands still appear to be viewing email marketing in a favourable light, as new research has revealed that delivery rates in Britain remain high at 95.3 per cent.

Ian Hitt, managing director of Epsilon International - which published the statistics - noted that online marketing services professionals and others in the industry are "cementing their confidence in email as an effective communications tool".

He went on to remark that the strategy is continuing to be dominant in terms of return on investment and it is now becoming a "critical component" for advertisers.

It was also seen that, for the Europe, Middle East and Africa region, email volumes sent out climbed by 12 per cent and Mr Hitt suggested brands consider campaigns that include "triggers and transactional messaging".

These figures come after Blaine Mathieu of Lyris recently told BizReport that, despite being "the grandfather", email is likely to remain a key tactic for firms.

News brought to you by ClickThrough - experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

Online PR 'boost' for eBay traders

2009-12-22 00:00:00

Digital brands operating over online auction house eBay may find that the newly announced partnership between the marketplace and analysis firm Click Forensics is beneficial to them.

According to director of advertising at eBay Alexis Van De Wyer, the collaboration will ensure that online marketing services professionals using eBay will be provided with optimum results.

"It is crucial that we deliver the highest quality traffic to our advertising partners," he said.

Conversion rates may also be improved for those operating eBay's AdCommerce platform, as Click Forensics will be filtering out invalid and low-quality traffic which, in turn, will deliver better audiences.

Chief executive of the firm Paul Pellman noted that Click Forensics - which has been operating for five years and played a part in the creation of the Click Quality Council in 2006 - is keen to work closely with eBay "to continually improve and enhance both our platforms for the benefit of online advertisers".

News brought to you by ClickThrough - experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.