The latest Website Conversion Improvement News http://www.clickthrough-marketing.com/ 2008-11-20T00:00:00Z YouTube is launching a new website marketing programme that will allow users to place advertisements on their videos, enabling online viewers to find them more easily.The application, called YouTube Sponsored Videos, will be available to all video creators, from everyday users to large multinational companies, offering them the potential to reach a... http://www.clickthrough-marketing.com/Sponsored video internet marketing launched on YouTube/18875088/ 2008-11-13 00:00:00 A site search facility could improve conversion rates for those running e-commerce websites, according to a new report.About 44 per cent of companies responding to a US poll by Zoomerang for SLI Systems said they had seen a rise in conversions after implementing site search.Over half said they experienced a direct rise in sales, while 40 per cent r... http://www.clickthrough-marketing.com/Site search 'can boost e-commerce conversions'/18814560/ 2008-10-07 00:00:00 Site search analytics can do much to increase website performance, an expert has said.Lou Rosenfeld of Rosenfeld Media told E-consultancy in an interview that such analytics can do much to pinpoint the type of products and issues users most search for.This can help companies to refine certain pages depending on what the most popular searches are - ... http://www.clickthrough-marketing.com/Site search analytics 'could help improve websites'/18807630/ 2008-10-02 00:00:00 Online retailers must do more to regain lost custom and capture a share of the £2.3 billion of annual revenue that is wasted as a result of abandoned shopping baskets.This is according to research conducted by Verdict Consulting for Webloyalty, which suggests that there are a number of issues that e-commerce firms can look at to overcome the p... http://www.clickthrough-marketing.com/Focus on lost custom to boost conversions, says report/18804217/ 2008-09-30 00:00:00 The credit crunch is spurring increasing numbers of Britons to log on to the web and search for the best retail deals, Hitwise has said.In news that may interest those looking to increase visitor conversions, the research firm noted that traffic to price comparison websites fell in the two years prior to July 2007, but increased by 20 per cent in t... http://www.clickthrough-marketing.com/Online consumers 'seek bargains'/18799023/ 2008-09-26 00:00:00 Online retailers may need to look at their customer service offerings to see whether they could be improved to give sales conversions a lift.A new Tealeaf survey has suggested that more than half of Britons who get in touch with online customer service staff to resolve issues feel that the facility does not completely help the problem.Furthermore, ... http://www.clickthrough-marketing.com/Boost online conversions with good customer service/18793520/ 2008-09-23 00:00:00 Marketers can use website copy in a number of ways to boost click-throughs from search engine results to the site, as well as from the initial visit to a sale.This is according to copywriting expert Karon Thackston, who wrote in an article for the American Chronicle that increasing click-throughs via copy can encompass page titles and descriptions,... http://www.clickthrough-marketing.com/Using copy to boost conversions/18719760/ 2008-08-06 00:00:00 Marketers can make it easier to convert click-throughs into sales by concentrating on three main areas, according to Yahoo! marketing communications manager Roger Park.In a post on the Yahoo! Search Marketing blog, Mr Park said that it is important to make sure that the landing page is optimised to make it as simple as possible for consumers to pur... http://www.clickthrough-marketing.com/Yahoo!: Three ways to boost conversions/18680749/ 2008-07-11 00:00:00 The importance of correct spelling in copy in order to improve search engine optimisation has been highlighted by an expert.In a recent blog on BizReport, Helen Leggatt notes that although copy that appears on websites for search engine optimisation purposes may be spell-checked several times, errors and typos do still occur and these can cause pro... http://www.clickthrough-marketing.com/Spelling for search engine marketing/18569344/ 2008-04-25 00:00:00 A new developer tool for use to improve search engine optimisation is being unveiled today by Yahoo!.The chief technology officer at the firm Ari Balogh is revealing the new technology at the Web 2.0 Expo in San Francisco.The Yahoo! Search blog notes that site owners and developers will be able to enhance search engine use on their sites by allowin... http://www.clickthrough-marketing.com/SearchMonkey unveiled by Yahoo!/18567389/ 2008-04-24 00:00:00