Our link building service involves several stages;
Maximising the number of web sites that link to your web site is one of the most important factors to successful online marketing. An effective linking strategy establishes your site in the online marketplace that already exists for your industry. The key benefits of link building are:-
Increasing Link Popularity – most search engines place huge emphasis on ‘Link Popularity’ when determining a sites ranking. Your sites Link Popularity is determined by the number of incoming links to your site – so the more incoming links, the greater priority your site will be given in the search engine rankings. This logic is based on the principle that if your website is of a high quality, more and more websites would want to link to you.
Driving Relevant Traffic – simply having incoming links will drive relevant traffic to your web site.
Brand Building - increasing the number of incoming links from quality web sites will build brand awareness and trust in your company or brand.
This is the acquisition of incoming links to your website from other relevant web sites and directories.
Link Building is an important strategy to help improve search engine positions as part of a search engine optimisation campaign.
The PPC engines serve varying geographical markets and have different percentage shares of the global search market. The major PPC engines are Google Adwords, Microsoft adCenter and Yahoo! Search Marketing.
The best PPC engine to use depends on your chosen geographical target market, budget available and marketing objectives.
The main PPC search engines are: Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, Miva, Mirago and WebFinder.
This level of ROI depends on how well your current campaigns are being managed, how much you are spending and which search engines you are using.
For example, if you are spending over £2,000, have average click-through rates on your ads and are not utilising 3rd party bid management technology to find bid gaps on engines like Yahoo! Search Marketing & Microsoft adCentre – then outsourcing to us would save you money while improving the volume of traffic to your site.
Before we take on a currently setup PPC advertising campaign, we build an ROI plan to show the forecast savings and performance improvements we would give. In some cases we recommend that your level of spending and account performance does not justify outsourcing.
Our business is about building long term mutually beneficial relationships, and we prefer to avoid working with clients where forecasted ROI is not clear.
If you would like us to build you an ROI plan, call us on 0800 088 7486.
We offer 5 levels of pay per click management services starting from fixed monthly fees of £750. The level you require is based on the complexity of your account, click cost budgets, number of products, countries targeted and service level required to manage your account effectively.
Find out more about our Pay Per Click Packages.
There are 5 reasons why our clients outsource to us;
To implement a complete campaign from scratch, it takes 2 weeks. Upon implementation you will receive relevant traffic and potential sales leads immediately.
