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More and more companies are utilising blogs as a simple outlet to display their content to consumers.
Due to successful SEO strategies, many blogs are attracting traffic via search engines; however according to an article published on Search Engine Watch, more needs to be done to ensure that visitors come back for more.
Kevin Gibbons, writing for SEW, has produced a number of additional strategies that can be employed to ensure visitors engage with other content published on blogs.
Here is just a selection of those aforementioned strategies:
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
International Business Machines are planning for the launch of a new product that will allow businesses to deliver targeted Internet marketing to devices, according to reports.
The development has been made to keep in line with the popularity growth of online shopping on mobile devices.
From Monday (July 18), companies will be able to access the technology to collect and then analyse customer browsing and purchasing data – spread out across various platforms – enabling marketing campaigns and special offers to be specifically tailored to the customer – regardless of whether the original site is viewed via mobile phone or PDA.
Craig Hayman, general manager of IBM industry solutions, said: “What we know is that customers switch channels, maybe doing research at home online, checking out sites on mobile phones and checking out Twitter feeds.”
He added that the new product would allow companies to keep track of customers switching between the channels.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
A leaked email from a disgruntled future mother-in-law has become a global hit thanks to the internet.
But now suspicions are arising that it was a genius online PR stunt.
The original email was sent by Carolyn Bourne, 60, who was not impressed with her step-son’s Freddy’s fiancé when she stayed at the Bourne residence.
Bourne emailed the girl, Heidi Withers, with a stern ticking off and a list of ‘dos and don’ts’ for proper etiquette, accusing the young PA of being a “ladette” and being rude.
The email, which was forwarded around the world by friends of Ms Withers, has drawn attention from the UK and international media – and has even been discussed on US breakfast talkshows. It certainly sparked a lot of interest online.
But now it has been revealed that Freddie, 29, is a stakeholder in a wedding company, leading many commentators to suggest the whole ordeal was simply a clever PR stunt.
Of course, if it was, there’s little Freddie could do to control the sheer interest in the story – and ensure the email went racing around the world as quickly as it did. But it’s certainly gained a lot of attention for the newlyweds-to-be.
The Metro reports that Heidi’s father, Alan Withers, has now denied it was a marketing exercise.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
As millions of people shift focus away from television and newspapers, the popularity of the internet has made it the best place to market your company.
Unlike TV, where strategic adverts have to be repeated – and paid for repeatedly – the internet offers a one-stop shop for your advert.
You can reach your target audience directly through advertising on websites that interest your customers – and your customer base is immediately widened online because it’s accessible to everyone, everywhere on the world-wide web.
By providing interesting information or offers to potential customers online, you can also guide them straight to your website in a matter of seconds, without them having to think, move or do anything other than click.
As traditional print and broadcast media makes the transition to the internet, previously successful marketing techniques will eventually become obsolete unless they are transferred to online marketing.
With the rise of mobile marketing making the internet available even whilst shopping, businesses which have relied on traditional media will have to make the transition to the internet too, or face a dwindling customer base with little potential for future expansion.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
What claims to be the first ever Facebook training suite for businesses online has been launched by a leading online PR firm according to the irishtimes.com.
As more companies more away from more traditional means of advertising and towards social media marketing the firm believe it’s the future on online content.
Co-founder of the company, Niall Harbison, said: “Brands can no longer afford to spend €100,000 on lucrative television campaigns when they can get the same return for €10,000 through social media, which scales across the globe.”
Facebook has been dominating the marketing strategies of many companies according to the media with more than 650 million users globally so companies should be embracing the potential for advertising.
“Facebook is becoming as important as Google and everyone needs to market on it,” added Mr Harbison.
The course aims to give training to professionals in key advertising areas for the site and the company claim to have experts on-hand who can ‘answer every question’ related to Facebook marketing.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
A new report out today has suggested that businesses should include podcasts as part of the their online content marketing strategy as suggested by one expert on iPhone News Online.
Most companies will consider online PR when compiling their online strategy but the use of podcasts is being overlooked according to expert Derek Gordon, saying they were the ‘least embraced’.
He said: “Increasingly, podcasts are a popular way for people to get information, to learn or to be entertained.
“Moreover, it can be a great way for your content to stand out from the crowd, especially if you use meta-tags wisely and properly optimise the recordings for search on the web and in iTunes.”
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
One of the world’s leading banks have undergone a shake up of their comms team with two new appointments who will look after all aspects of communications both with offline and online PR.
The first in the appointments sees a move for Pierre Goad, currently head of corporate comms for Zurich Financial Services and the second appointment being handed to Charles Naylor, who is currently Credit Suisse’s chief communications officer.
The pair will share the new role at HSBC equally and with Goad assuming control over internal affairs and strategic comms and Naylor assuming responsibility for external comms.
It is thought that Goad will join the organisation sometime over the summer with Naylor following closely behind, joining in September.
Leaving the current comms post will be Richard Beck, who is leaving the bank after the company’s AGM on 27 May to pursue other interests according to prweek.com.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Just over 69 per cent of the public are reported to trust advertising to ’some extent’ or ‘to a great extent’ devised from new research conducted by ComRes according to brandrepublic.com.
The figures suggested that although 65 per cent trusted advertising, some 56 per cent said that they trusted the ad industry itself.
With many large brands and government agencies turning to advertising strategies such as Internet marketing campaigns, it comes as no surprise that two-thirds of respondents believed that the advertising industry was vital to information campaigns, such as the recent drink driving campaigns as an example.
Previous Advertising Association surveys have revealed that there was a decline in trust towards the advertising industry over a 20-year period, with favourability dropping in 2009 to a low of just 29 per cent.
This year’s survey, commissioned by leading think tank agency, Credos, will be repeated year-on-year with the support of the Advertising Agency.
Karen Fraser, director of Credos, said: “It is encouraging to see that so many people recognise the social and economic value of advertising. It has a vital role to play in supporting social causes, helps other industries compete efficiently, and is a major employer in its own right.
“That said, there is more that the industry could do to build a more positive reputation among the public. Our research shows that favourability and trust come with understanding – this presents a clear opportunity for the industry to be more open and transparent about the rigour and self-regulation of its work.”
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Recent survey statistics released have shown that 82 per cent of smartphone users notice online advertising campaigns via their handsets, showing the effectiveness of the relationship between internet marketing campaigns and mobile phones.
The survey entitled The Mobile Movement: Understanding Smartphone Users, was conducted by Google and Ipsos OTX, an independent market research firm which spoke to 5,013 US adults who used a smartphone according to adwords.blogspot.com.
Respondents stated that they used their smartphones as an extension of their desktops and use other media at the same time.
Other statistics showed that 93 per cent of smartphone owners used their handsets at home while 72 per cent used their smartphones while consuming other media, such as the TV.
Search engine websites were the most visited with 77 per cent of users turning to search engines first; which could indicate the importance of search engine optimisation for businesses.
24 per cent of users also recommended a business or product to others after conducted a search on their handsets, with nine out of ten smartphone searches resulting in action, which would also suggest the importance of PPC marketing campaigns and correctly assigning landing pages to collaborate with the search engine ads.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Retailers hoping to exploit the growing mobile sector by increasing their internet marketing services for the platform must work to improve the functionality and user-friendliness of their sites, it has been stated.
This advice comes following a report from Tealeaf, reported by Econsultancy, which revealed that while ten million people in the UK had attempted to conduct some form of mobile transaction last year, 83 per cent experienced difficulties doing so.
Common problems included receiving error messages, along with trouble logging in and credit card transactions not going through.
Negative experiences when using a mobile site or app could result in reduced sales for the company, as the report found two-thirds of people would be less likely to buy from a business online or in-store if they had encountered problems when using their mobile services.
Firms looking at mobile online marketing services may also like to consider the benefits of implementing location-based strategies, as it was recently stated by Carol Krol of Direct Marketing News that this could be a "game-changing" development.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
