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Statistics released by Google have revealed that many people who use the internet on their smartphones are engaging with online marketing services delivered through the platform.
According to the company's survey, 82 per cent of mobile phone users noticed the ads they were served with, while half of users took some form of action, Search Engine Land reports.
The firm claimed that 42 per cent click on the ad, while 27 per cent contacted the business and 49 per cent end up making a purchase at some point.
It also found that 79 per cent of people are using their smartphones to help them when shopping, with almost three quarters of these making a purchase either online or in a store.
The results may also highlight the importance of developing a good search engine optimisation strategy for mobile sites, as seven per cent of respondents said that they used a search engine on their phone.
Earlier this month, an article on Econsultancy stated that UK firms must improve the usability of their mobile sites, as many users have experienced errors when visiting a company on their smartphone.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Retailers looking to improve their internet marketing services may like to consider the possibilities afforded by mobile platforms, as new figures have shown this area is experiencing large growth.
According to the British Retail Consortium (BRC), queries from such devices accounted for 11 per cent of all retail searches in the first quarter of 2011, with the total number growing by 29 per cent compared with the same period last year.
Multi-channel retailers saw the biggest increase, up 42 per cent year-on-year, as opposed to a rise of 19 per cent for stores that are online only.
Director-general of the BRC Stephen Robertson said that online retailing is now the fastest growing sector and mobile is "the star performer" within this market.
"Customers are taking to smartphone and tablet shopping very rapidly," he added. "The rise of mobile use to one in ten searches sends a valuable message to any forward-thinking retailer that doesn't yet have an m-commerce platform."
Recent, Matt Lawson said in a piece for Search Engine Land that marketers must separate their desktop and mobile campaigns in order to get the best results, as ads will perform very differently on the devices.
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Online marketing services providers may be interested in a new report that has forecast spending on search in the US will reach almost $20 billion (£12.11 billion) this year.
According to the State of Search Marketing report, produced by Econsultancy and Sempo, more than half of firms (54 per cent) expect to put more money into search engine optimisation, with the average rise expected to be around 43 per cent.
Companies also anticipate an increase in spending of 31 per cent on pay per click activities, the report found, while there has been an upturn in the number of enterprises looking to engage with social media, with 84 per cent doing this.
Mobile marketing was also highlighted as a key growth area, with 79 per cent of respondents stating it is a 'significant' or 'highly significant' sector for search engine marketing.
However, a recent report by Vanson Bourne, also reported by Econsultancy, revealed that 28 per cent of UK firms have no plans to implement a strategy that is optimised for this platform.
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Search engine Yahoo! has revealed that its revenues from the online marketing services it provides were down in the first quarter of the year compared with the same period 12 months ago.
The firm reported total revenues of $1.06 billion (£647 million) for the first three months of 2011, a six per cent decline from the figure for Q1 2010.
It blamed the fall on a "required change in revenue presentation" due to its deal with Microsoft last year to share search results.
While income from display ads showed an increase of ten per cent, the search sector of the business performed less well, seeing a fall of 19 per cent.
This may be partly due to $56 million worth of reimbursements that were issued as a result of the site's properties switching over to Microsoft's Bing service. Yahoo! said it expects these costs to decrease as the transition nears completion.
According to the latest figures complied by comScore, Yahoo! witnessed a drop of 0.4 per cent in its share of the US search market in March.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
British companies have not dedicated enough time to implementing a mobile-optimised strategy for their internet marketing services, according to a new report.
Econsultancy reports that the Vanson Bourne study revealed that just 16 per cent of retailers have a strategy in place to take advantage of consumers using mobile services.
While a further 26 per cent are in the process of developing such a strategy, 28 per cent of firms have no intentions of trying to exploit the area.
The news source's Graham Charlton observed that compared to the US, many British retailers had been slow to adapt to the new landscape, though this is now changing.
"A mobile retail site doesn't have to cost the earth, and it can provide an opportunity for smaller retailers to compete with big guys," he added.
Recently, the Internet Advertising Bureau's John Mew also stated that smaller firms could benefit from mobile advertising, saying it can be a cost-effective way to drive growth.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Companies spent more money on online marketing services than ever before in 2010, according to a new report.
Figures released by the Internet Adverting Bureau (IAB) revealed that total spending for the year in the US stood at $26 billion (£15.9 billion), an increase of 15 per cent compared with 2009.
Much of this was spent on search engine marketing, which was responsible for 46 per cent of the total, whereas 24 per cent was spent on display and banner ads and ten per cent on classified and directories.
David Silverman, assurance partner at PwC US, which prepared the report, explained: "More time spent online, especially with increases in digital video and social media, has certainly helped to fuel the continued growth."
President of the IAB Randall Rothenberg also pointed to a shift in consumer behaviour as a reason for the record growth, noting that advertisers have been quick to accept the multimedia opportunities that are available.
Recently, it was stated by founder of Fruition Brad Anderson in an interview with Direct Marketing News that Google remains the primary target for search engine optimisation companies, despite the Bing/Yahoo! partnership's growing popularity.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
New figures released by web monitoring agency comScore have revealed that Google has increased its share of the US search market by 0.3 percentage points, news which may interest firms looking to develop a search engine optimisation strategy for the site.
The statistics revealed the company was responsible for 65.7 per cent of core searches in March, while Microsoft's Bing service also saw a rise in its market share, moving up from 13.6 per cent to 13.9 per cent.
Search engines to lose ground in the month were Yahoo! and Ask.com, which fell by 0.4 and 0.1 percentage points respectively.
The comScore figures also showed there were 16.9 billion core searches performed in March, a ten per cent increase from the previous month, with Google handling 11.1 million of these.
Recently, another monitoring service, Hitwise, announced that Yahoo! offered that highest success rate for searches in March, with 81.14 per cent of queries resulting in a visit to a website.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
A new report has revealed how much some of the world's biggest companies spent on their internet marketing services for search engines in the last quarter of last year, with Amazon topping the list.
The research, by Kantar Media, revealed that of the $3.4 billion (£2 billion) the paid search market was worth between October and December of last year, the online retail group spent $51 million, far ahead of the next highest investor in the area, which was telecommunications company AT&T, with $27 million.
With the last quarter of the year a key time period for ecommerce firms, the data showed "significant investment" from these organisations, with travel companies also featuring highly.
However, Kantar noted that financial services firms invested heavily in paid search, with four of the ten highest spending companies in the US coming from this sector.
Recently, it was stated by Nicholas Jarvis of Samson consulting that pay per click marketing is the most powerful form of advertising a business can use.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Companies looking to upgrade their search engine optimisation capability may be interested to hear that Bing increased its market share last month, new figures have shown.
According to the latest report from Experian Hitwise, the proportion of US queries via Bing-powered search rose from 28.48 per cent in February to 30.01 per cent in March, while those via bing.com increased from 13.49 per cent to 14.32 per cent.
This meant requests via Bing-powered search rose by five per cent compared with the previous month, following a four per cent hike in February.
Yahoo! experienced a rise from 14.99 per cent to 15.69 per cent in March, with the remaining 69 sites in the Hitwise Search Engine Analysis report accounting for 5.58 per cent of all user requests.
Google, meanwhile, saw its figure fall by three per cent over the same period.
In terms of success rate – the proportion of searches that end in a visit to a website – Yahoo! and Bing achieved the highest levels, with 81.14 per cent and 80.32 per cent respectively in March.
Fewer than two-thirds of Google searches result in a click-through, however, according to the report.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Google may be losing out to Facebook as the primary traffic driver in some areas of the web.
This is according to a new study by Citi analyst Mark Mahaney, Search Engine Land reports, which could prompt internet marketing firms to reassess their approach to selling products or services using Facebook.
The research, which is largely based on statistics provided by comScore, revealed that while Google is still the dominant search engine, the social media website is increasing the amount of traffic it drives to some websites in certain categories.
Google is the leading source of traffic for 76 per cent of the 35 top web properties analysed by Mr Mahaney, however it is driving fewer users to some media sites.
A total of 13 per cent of traffic going to portals owned by Glam Media was sent by Google in January 2011 – down from 17 per cent last year – while Facebook traffic increased from five per cent to nine per cent during the same timeframe.
Experian Hitwise figures released earlier this month revealed social media is now responsible for the biggest single portion of UK activity on the web, having overtaken the entertainment category.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
