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Google has improved its free Google Analytics tool to help track click conversions more thoroughly.
The new Multi-Channel Funnels feature will help businesses understand where conversions are generated.
The old Analytics would only tell businesses where users had clicked prior to conversion. So, if they had followed a Facebook advert through to a Google ad click, Analytics would only displayed the Google click.
The new feature allows businesses to trace exactly how users have arrived and converted on their site.
It will display a more tangible pathway from the original click – whether it was on Facebook, Google or elsewhere – right through to conversion.
The Multi-Channel Funnels will also help analyse how different website marketing strategies are converging – such as email marketing, campaigns, organic search results and paid advertising.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
According to a leading Internet Marketing agency, new functions have been added to Search Funnels for AdWords.
It was only recently that Search Funnels were added and they have now been upgraded to provide newer, longer conversion history windows from the beginning of October.
They work by giving a set of reports which show user’s ad click and impression behaviour on Google properties before conversion, and according to Gordon Zhu from Inside Adwords they are useful in “eliminating the guesswork over the roles your keywords are playing in the path to conversion.”
It was also announced last week by Zhu announced the introduction of a new Top Paths report.
“Broad match keywords in your AdWords account may be matched to a variety of keywords your users are searching for,”said Zhu.
“You bid on certain keywords but what about the actual queries that these keywords were matched to?”
Users can now simply go into existing ‘Top Paths’ and select the Query Path via the drop down box which will enable them to show actual search queries that matched specific ads and clicks before conversion.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
After the launch of the send button by Facebook last week many thought that it was just Facebook adding more buttons making their pages full, but now many are considering it to be a smart move, eventually seeing Facebook as the master of all when it comes to Internet marketing.
According to searchengineland.com it could have been one of the best moves Facebook could have made and could now potentially be the one true login for the Web.
Soon there could be one unique login that allows you to log-in using Facebook but will allow you to navigate around many more sites, meaning that just one password login details would need to be remembered.
Up until recently users signing up for a Facebook account could do so via their Google mail accounts without the need to log on directly to Facebook itself, which could signify the way in which the site is heading towards for the future.
The process has already started with the Like button and the ability to move to other sites from the Facebook site itself, which came with the introduction of social plugins.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Internet marketing services looking to take advantage of the growing numbers of mobile shoppers may find a website optimised for the platform could be better than an app, one expert has stated.
Econsultancy's senior reporter Graham Charlton said that, while recognised brands could appeal to an existing customer base with apps, the same may not be true for less established names.
Companies that rely on consumers finding their services through search engines may attract more customers if they have a well-designed mobile site that can be easily used by people searching through their smartphone, he explained.
Mr Charlton also noted mobile could be used for marketing strategies other than direct selling, such as taking advantage of people who may be in a store and want to see if merchandise is cheaper elsewhere.
"It's a way of getting your products into someone's hands instead of someone else's product. That's one big use of mobile and things like barcode scanners have made it even easier," the expert stated.
A recent press release from Hostway warned business they could risk losing millions of pounds worth of potential sales if they failed to cater to the growing numbers of mobile users.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Internet marketing service providers hoping to convince people to stay longer on their sites should be aware of some of the annoyances that will make users navigate elsewhere, one expert has claimed.
Econsultancy's Chris Lake stated there are many negative factors that can persuade consumers to leave a website before they have even read the text and he has offered some pointers on elements to avoid including in a site at all costs.
Intrusive advertisements that draw attention away from content remain a major irritant for many people, he said, with pop-ups and interstitials features guaranteed to drive customers away.
Those that automatically play sounds are even worse and can see users click away immediately, he noted.
Unnecessary pagination and badly-designed navigation are among the other elements Mr Lake suggested be avoided as they contribute to a poor user experience.
Recently, Search Engine Land's Eric Enge noted people's expectation for what websites should provide have been changed by social media, with visual experiences now more likely to keep consumers interested in a domain.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
The increasingly social nature of people's internet activities will have a direct affect on companies' search engine optimisation (SEO) and online PR strategies, according to one expert.
Writing for Search Engine Watch, Eric Enge noted businesses would have to spend more time providing a positive experience for users of their websites in order to show they were not simply offering spam.
Individuals are looking for visual experiences, he said, so firms may want to increase their usage of video and graphics, going against the traditional theory that text is the most important part of an SEO strategy.
He added a holistic approach to usability and optimisation is now required and website conversion has become a vital part of a marketing strategy.
Balance is the key to offering a good user experience, the expert stated, explaining there were parts of a domain where large amounts of text may be more appropriate than others.
With companies including Google moving towards a more social experience with features such as Hotpot, embracing these aspects of the web could pay dividends for improving a company's brand, Mr Enge stated.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services
With the introduction of Instant Preview into Google's results, search engine optimisation companies may need to consider how a website will appear to users of the feature.
This is according to Econsultancy's Graham Charlton, who has some tips for how to best take advantage of the service.
He notes shorter pages look better in the preview panel than longer ones as this makes elements "easier to digest", as well as cutting down on blank space.
Web designers may also want to consider how much they use Flash, as this will not function on Google's pages, which the expert noted can end up failing to show key promotions and looking "a complete mess".
Mr Charlton also suggested the tool could be invaluable to retailers trying to attract consumers performing product searches, as many customers who do not have a specific seller in mind may choose the site that looks best on preview.
Therefore, he recommended ensuring product images and other key information are clearly visible.
Google announced the introduction of Instant Previews earlier this month, stating it would make "finding the right page as quick and easy as flipping through a magazine".
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Over half of British companies have never checked to see how easily their websites can be accessed from a mobile, according to research from 1&1 Internet.
Chief executive officer of the group Oliver Mauss noted many organisations, in particular smaller firm, could be missing a key marketing opportunity.
"Businesses must ensure that when their website is viewed on a mobile, it loads promptly, functions correctly and comprises an attractive and fitting representation of them," he said.
Only seven per cent of respondents stated their sites had been optimised for mobile viewing, while 65 per cent stated they had no plans to consider the area.
The web hosting service also found 36 per cent had discovered reduced functionality for users on smartphones when testing their services.
A recent report by mobileSQUARED revealed online marketing services for mobiles in the US were worth almost $800 million (£497 million) this year, but are expected to jump to $5 billion by 2015.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Google may have been making some changes to the way it ranks search results, meaning website owners need to be thinking about diversifying their search engine marketing strategy to see the best returns, one expert has said.
Writing for Search Engine Watch, Josh McCoy noted that Google may be placing more focus on click-through rates for internal pages as well as just the homepage.
This means website marketers that may previously have directed most of their attention to just one part of their site will need to spread their optimisation efforts further across their domains, as search engines hunt for the most relevant pages to answer a user's query, he stated.
Mr McCoy observed: "People become obsessed with ranking their homepage for their top term. This leaves the rest of the site neglected."
He advised developing a content-building strategy that emphasises other elements of the website such as articles, FAQs and internal categories in order to rank higher in search engine results pages (SERPs).
Other changes Google has recently made to its system include an option to extend the number of visible paid-for ads that appear on SERPs from its default three up to a maximum of 11, reports Search Engine Land.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Using geographically specific content is vital to good search engine marketing, according to an expert in link-building.
Writing for Search Engine Watch, Jennifer van Iderstyne highlighted the importance that search engines such as Google now give to personalised results, which includes delivering content that is locally specific to users.
While it may seem that developing pages for a specific area could create a more limited market, Ms Van Iderstyne explained that it "can be useful in obtaining links from websites dedicated to a specific region".
This in turn will allow a domain to place much higher in search results for users looking for services in a specific area than would otherwise be the case.
She goes on to say: "Whether it's a single page or an entire site devoted to a particular locale, if it's your locale, it's a good place for a link."
Last week Google announced an update to its Autocomplete feature, which it said makes its search results "more locally relevant than ever".
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