The state-run Chinese newspaper People’s Daily has launched a new search engine.
Jike has been approved by the Communist ruling part of China – which had previously asked Google to censor search results for Chinese people.
Jike was named after the English word “geek”.
The company behind Jike says the technology was built pretty much from scratch.
It is not known whether the results will be censored or state-approved – which could open the Chinese markets and vastly effect online marketing – but, at the launch event for Jike, the People’s Daily said younger people were the target audience and they had designed the engine specifically to appeal to young people.
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