Digital marketing agency ClickThrough Marketing has raised money and search engine rankings for Comic Relief’s Red Nose Day campaign on its 25th anniversary.

ClickThrough provided SEO and PPC management services for the UK charity, with paid search funds provided by Google Grants, a version of Google’s AdWords advertising platform designed for charities.

The strategies drove online visibility and traffic, encouraging people to start their own fundraising initiatives and donate cash to help Comic Relief change lives across the UK and Africa.

Thanks to ClickThrough’s best-practice SEO techniques, the charity occupied top organic search positions in Google for the keywords ‘fundraising ideas’, ‘fundraising kits’ and ‘fundraising kit’ – in time for Red Nose Day on Friday, March 15.

Compared to the last time ClickThrough handled Comic Relief’s PPC campaign in 2011, clicks were up by 238%, conversions by 158%, and donations by 250%.

ClickThrough’s efforts didn’t stop there, either. The digital marketing agency also raised money for the charity with office fundraising activities.

Staff baked sweet goodies to sell at ClickThrough HQ, and took part in a celebrity-themed Red Nose Day sweepstake to raise cash for Comic Relief.

As well as helping with digital marketing for Red Nose Day 2011, the agency managed SEO and PPC for Sport Relief 2012.

Krystle Lampshire, senior digital marketing executive at Comic Relief said: “For the third year running, we’re delighted with ClickThrough’s results.

“We rely on generous people to raise funds through wild, wacky or challenging endeavours – whether this means sitting in a bath full of beans, or completing a gruelling marathon.

“With this in mind, ClickThrough focussed its efforts on fundraising-related keywords, helping raise awareness of our work and encouraging people to download our fundraising kits.

“After the success of Red Nose Day, ClickThrough helped raise even more funds, focussing our PPC campaign on driving last-minute donations.

“The campaigns were expertly managed from start to finish.”

Phil Robinson, commercial director at ClickThrough, said: “We’ve put a lot of time into Comic Relief’s SEO and PPC campaigns, but looking at the results, it’s easily been worth the effort.

“Since we started working with Comic Relief, our staff have really pulled out the stops to show their support – not only by creating winning digital marketing strategies, but also by coming up with some creative fundraising ideas of their own.

“We hope we can continue driving Comic Relief’s digital strategies for many years to come – we’ve already got ideas for next year’s Sport Relief campaign.

For more information about ClickThrough Marketing and its digital marketing services, visit http://www.clickthrough-marketing.com

ENDS

Notes to editors:

For more information, please contact: Ali Harris, head of content at ClickThrough Marketing. Call +44 (0)1543 410 014 or email aharris@clickthrough-marketing.com

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About the author:

Alistair Harris is ClickThrough’s head of content. A double-award-winning senior journalist, Ali holds both the NCTJ and NCE qualifications and has more than ten years of experience in traditional press and PR. He has worked in digital marketing and SEO for the past three years and is passionate, enthusiastic and committed to quality.