Digital marketing agency ClickThrough Marketing has launched The Best-Practice Guide to AdWords Audits: Part One, an eBook dedicated to the set-up and structure of a Google AdWords audit.

Blazing a trail in terms of PPC marketing, this eBook is the most up-to-date and detailed reference to AdWords Audits.

In The Best-Practice Guide to AdWords Audits: Part One ClickThrough’s PPC experts present best-practice recommendations on auditing an AdWords account, minimising budget wastage and boosting performance.

Discover ClickThrough’s proven 22-step process to setting up and structuring Google AdWords, with tips on how to stay competitive and relevant with regular audits.

The most comprehensive guide to Google AdWords audits, The Best-Practice Guide to AdWords Audits: Part One covers everything from keywords and match types through to deep linking, dynamic keyword insertion and ad extensions.

“We wrote The Best-Practice Guide to AdWords Audits: Part One to help managers increase ROI, make their account more efficient and adapt to an ever-changing market place,” said Phil Robinson, Founder and CEO of ClickThrough Marketing.

“Readers will learn best practice tips to setup and structure their AdWords account, stay competitive and get results.”

The 70-page publication is the first in a series of eBooks planned by ClickThrough Marketing on the subject of AdWords audits, with future titles providing go-to guides on optimisation, display and remarketing, and Google Shopping.

ClickThrough Marketing’s online library of industry-leading eBooks includes titles on Google’s Mobile-Friendly Algorithm, How to Brief a Web Design Agency, Editorial Calendars for Content Marketing, and Link Audit and Removal.

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About the author:

Sarah McCay Tams is senior content and PR manager at ClickThrough Marketing. This includes planning and delivering on content for our clients as well as our own marketing materials. When her fingers are not dancing across the keyboard, her feet are on the dance floor – Salsa, Bachata and Rueda put this dancing queen in a spin.