Internet marketing agency ClickThrough is celebrating after signing up live-in care specialists Helping Hands for SEO services.

ClickThrough will focus on search engine optimisation as part of a digital marketing strategy designed to boost Helping Hands’ online visibility.

Helping Hands, established in 1989, offers live-in care for elderly people suffering from conditions like dementia, Alzheimer’s and Parkinson’s, and provides support services for younger people with a range of conditions.

The company has won awards for its services over the past 24 years: most recently, Helping Hands’ dementia care specialist, Jayne Vale, scooped the Dementia Care Personality of the Year award at the National Dementia Care Awards 2012.

Lindsey Edgehill, sales and marketing director for Helping Hands, explained: “ClickThrough has provided us with some great ideas to help boost our organic traffic and visibility.

“We were one of the first care providers in the UK to use pay per click marketing back in 2005 – now, we’re looking at a much broader approach to our digital marketing strategy.

“We want to make sure the right people see our services, as it is really important for us to build on a very successful and award-winning 2012. ClickThrough Marketing was a stand-out choice to support our continuing expansion into 2013.”

ClickThrough Marketing’s commercial director and founder, Phil Robinson, said the company was excited about working with Helping Hands in 2013.

“Helping Hands provide an excellent live-in care service for people all over the UK,” Phil said.
“When we initially spoke to them about SEO, it was clear they were already very switched-on when it comes to digital marketing – but they had taken their activities as far as they could in-house.

“We are really excited about working on the Helping Hands campaign in 2013, and hope we can meet their excellent levels of care and service when working on their strategy.”

ENDS

Notes to editors:

For more information, please contact: Ali Harris, head of content at ClickThrough Marketing. Call +44 (0)1543 410 014 or email aharris@clickthrough-marketing.com

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About the author:

Alistair Harris is ClickThrough’s head of content. A double-award-winning senior journalist, Ali holds both the NCTJ and NCE qualifications and has more than ten years of experience in traditional press and PR. He has worked in digital marketing and SEO for the past three years and is passionate, enthusiastic and committed to quality.