Content, Automated & Inbound Marketing

Award-winning Inbound Agency: ClickThrough Marketing – Grand Prize Winner – HubSpot 2016 Impact Awards

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Inbound marketing is about attracting the right type of customer to your website. It is the art of getting up close and personal with your customers. It is about building long-term relationships, nurturing your prospects through the conversion process, converting them into customers and then turning them into ambassadors for your product or service. It’s a four-step process summarised as: Attract – Convert – Close – Delight.

Content Marketing Strategy

A content marketing strategy will include the creation and distribution of valuable, relevant and engaging content to attract new leads and retain existing customers. Content can include blogs, white papers and eBooks, infographics, on-page content and social media. See the Content Assets section of our website for more on this.

Automated Marketing

Automated marketing is a tried and tested method for providing constant touch-points with your clients, in a format they’re likely to engage in, including email marketing, social media and internet searches. It works by leading your clients through the buying cycle – from potential lead to conversion. Automated marketing is invaluable at catching those clients whose interest in your product or service may have lapsed. Working in conjunction with powerful content assets such as blogs, white papers and infographics, it re-engages the client with your brand.
Automated marketing is used by digital marketers to plan, co-ordinate, manage and measure online and offline marketing activities.

Inbound Marketing Experts

As an integrated digital marketing agency, ClickThrough provides a comprehensive inbound marketing strategy designed to dovetail with your paid search and search engine optimisation. Combining inbound, content and automated marketing, our team of inbound marketing specialists can guide you through lead funnel analysis, ROI forecasting, analysis of your current content and email marketing campaigns, buyer persona creation, and competitor analysis and benchmarking, to name just a few of our content marketing services.

Why Use Inbound Marketing?

  • B2B companies that have an active blog generate 67% more leads than those that don’t.
  • Inbound leads costs 60% less than outbound leads.
  • Business leaders prefer to get company information from articles rather than advertisements.
  • Customers receive up to 7 pieces of content from their supplier before they purchase.

Want to Find Out More?
Download our FREE white papers on Best Practice Guide to Content Ideation and Editorial Calendars for Content Marketing.

Contact us via email or call us on 0843 770 9829

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