Our content team is made up of qualified UK journalists and SEO copywriters. Let us find the right words for your business.
The old adage claims content is king: and arguably, it is. Without content, what will visitors see when they arrive at your website? Content is more important than ever for digital marketing. ClickThrough boasts a team of qualified journalists and copywriters, who create the highest-quality website content.
- All website content produced by an in-house team of qualified, UK-based journalists
- Backed by our unique Keyword ROI database
- From product descriptions to landing pages
- Discounts for bulk projects
- Learn from our SEO content experts at the Digital Academy
At ClickThrough, we don’t just write SEO content. We craft it.
Keywords, assurances and calls to action: a trilogy of must-haves for any great webpage. All our web content – from blogs to bookmarks, product descriptions to PR – is threaded with search terms, subtle sales messages and the assurances customers need to convert online.
We weave multiple keywords throughout your web content: ensuring you have the best possible chance to capture search traffic that converts. We don’t just go after single keywords: our SEO content creates synonymous links with a wide range of search terms, so relevant customers don’t struggle to find your business.
We’re looking forward to continuing working with ClickThrough.
Ann Talboys, TheHealthcounter.com
We only use ethical search techniques – we never spam, stuff or spin. We craft engaging, relevant and informative website content that customers and search engines will love.
Savvy Internet shoppers are ever-wiser to spam: it’s not enough to produce slapdash, keyword-heavy copy simply to gain rankings. You might get traffic, but they won’t convert, and they won’t come back.
ClickThrough’s SEO copywriters always keep your audience, brand and sales in mind – not just search spiders.
And unlike other SEO agencies, we’ve invested in an in-house team of UK-based content experts. We don’t outsource. All our content writers are available to talk tone, branding and keyword selection – so you really stay in control of your content.
Our website content team is headed by PR, copywriting and SEO experts, and we employ NCTJ-qualified UK journalists with a variety of writing specialisms – all of which enrich and improve digital marketing campaigns.
Get quality content for sales and search. Talk to our award-winning website content experts now. Call 0800 088 7486.
Website content that works
Your website is your shop window. Online, you need to find the right words to catch your customers’ attention. Get this right, and they will keep on coming back.
Discerning online shoppers know quality when they see it: make sure they’re impressed from the get-go with winning SEO content from ClickThrough.
Website content services from ClickThrough Marketing:
- SEO content
- Blog writing
- Online PR
- Industry news
- PPC ad creative
- PPC landing pages
- Social bookmarks
- Directory submissions
- White papers
- Content analysis
Our exclusive Content Analysis tool helps find a litany of problems you may have missed.
From brand misspellings to duplicate content, keyword density to page titles, our meticulous content analysis checks every area of your website.
Even minor errors can have a huge effect on rankings from a technical point of view. It’s imperative to check heading tags, page titles and content length. Duplicate content, too, can result in penalties: Google’s algorithm updates are now smarter about spam, punish sites with repetitive content and reward those with unique, quality copy.
It’s amazing how many businesses fail to include the search terms their customers use, too.
Our content analysis covers 13 on-site metrics, including: keyword prominence, duplicate content, content length, grammar, page titles and brand optimisation. We also perform six off-site checks, looking for Google News mentions, real estate control, backlinks from news sites, and social shares. We also compare your activity against your industry, with competitor keyword and PR analysis.
First and foremost, SEO content should establish your rankings for important keywords. Our website content is based on research from our unique Keyword ROI database, so we know we’re always optimising for the search terms that sell.
We keep up with the latest “best practice” guidelines to ensure both search engines and customers love your website.
On-page website content writing and optimisation
Once your site is ranking for important search terms, it’s important to convert a customers’ interest into a sale.
Our on-page content writing services can help. We provide informative website content which is thoroughly researched for search engine optimisation. Our content helps explain your business and services in clear, concise terms.
This approach to website content helps ensure customers’ clicks convert to sales.
Potential customers who reach your site through search are immediately presented with accurate, engaging content about your services, so they can make a fast, well-informed decision to buy.
If you already produce content in-house, we can help ensure your pages are fully optimised. Our SEO and web copywriting experts can check, tweak and optimise, so you get the best possible balance between user readability, engagement, and search engine visibility.
Accurate, engaging product descriptions help sell your products to customers, and get your business noticed by search engines.
If you’re selling your own products, our copywriting team can create sparkling, engaging sales copy which helps set your product feed apart from competitors.
With Google Shopping’s shift to a commercialised model, creating unique descriptions for product listing ads could be the margin between success and failure. Investing in unique content for your products now will ensure your Google Merchant Centre product feed has the best chance of returning for Shopping searches.
If you sell other companies’ products, we can help provide unique content for your website.
Many companies simply use the same manufacturer’s description – which may lack proper search keywords, and is inherently duplicated across several competing websites.
Duplicated content is often ignored, or down ranked, by search engines.
As a responsible content marketing agency, we use the latest SEO techniques to create bespoke, unique web content that search engines love.
We ensure your product descriptions include all the important search terms used by your potential customers online.
We also stay up-to-date with the latest search engine content requirements, so your product descriptions are seen as a reliable, trustworthy source of information by search engines and customers alike.