Location based Marketing through mobile applications is a product of the rise of the smartphone and presents a new hyper-targeted opportunity for marketers.
But which applications should you engage with, and which businesses stand to benefit the most?
- Get the lowdown on how to market using Facebook Places, Foursquare, Gowalla and Twitter Locations.
- Discover what motivates application users to check in.
- Understand how to use virtual rewards to incentivise user activity.
- Find out how to use location marketing to target consumers responsibly.
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