Location Based Marketing – White Paper Briefing


Location based Marketing through mobile applications is a product of the rise of the smartphone and presents a new hyper-targeted opportunity for marketers. But which applications should you engage with, and which businesses stand to benefit the most?

  • Get the lowdown on how to market using Facebook Places, Foursquare, Gowalla and Twitter Locations.
  • Discover what motivates application users to check in.
  • Understand how to use virtual rewards to incentivise user activity.
  • Find out how to use location marketing to target consumers responsibly.

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