The Google AdWords policy is set for an update on October 15, 2012. The major changes will see Google focus on enforcing its existing rules on the relevance, clarity and accuracy of PPC ads and their landing pages. Even something as simple as using ‘click here’ in PPC adtext could be punished after the update.
- Explains how the latest AdWords changes will affect marketers
- Easy-to-digest at-a-glance change summary
- How Google will be enforcing the changes
- A four-step approach for UK marketers to adopt