Ebooks – Internet Marketing Strategy

Beginners Guide to Search Engine Marketing

This white paper provides a quick overview of searh engine marketing options; Pay Per Click (PPC) Advertising and Search Engine Optimisation (SEO). It also includes a comparison table of the pros and cons of each type of search marketing. To download, right click on the link below and choose Save Target As.

Download “Beginners Guide to Search Engine Marketing” (390KB)

How to Implement Successful SEO

This white paper provides a best practice methodology and set of stages that can be followed to help simplify the process of Search Engine Optimisation. To download, right click on the link below and choose Save Target As.
Download “How to Implement Successful SEO” (765KB)

How to Implement Successful PPC

This white paper provides a best practice methodology to help simplify the process of setting up a successful Pay Per Click campaign. It includes special focus to key stages including search phrase strategy, bid management, creative advert writing, landing page development and click fraud prevention. To download, right click on the link below and choose Save Target As.