Syndication website FeedBurner has made its website marketing statistics free to access for publishers, it has emerged.
While figures such as daily click counts have historically been classed as a premium system, FeedBurner is now allowing its free users to benefit from the services.
These include FeedBurner Stats Pro, which provides a variety of information about user activity on a particular feed, as well as MyBrand which gives more advanced users the ability to host their feed on their own domain.
A FeedBurner blog post explains: "You will now have access to the number of people who have viewed or clicked individual content items in your feed."
"You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats Pro section," authors are told.
The company recently expressed the opinion that website marketing efforts would "derive more value from media distribution" following its takeover by Google.