Web Analytics - Tips and TricksNow, it is far easier to see the breakdown of the routes or paths that your customers take to achieve a goal or conversion on your website.

Google has added multi-funnel analytics to the mix, permitting you to track exactly which paths to conversions are proving most effective and lucrative for your business.

So, if you want to know whether a specific campaign using banner ads, social media, offline advertising, PPC or certain search keywords is proving the most effective at generating sales, or achieving other goals of interest, you can now see all the interaction points that are triggering your conversions.

For more info, watch Google’s handy little video….or ask your internet marketing agency to set up funnels to allow intensive action tracking for maximum conversion optimisation.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK Technology