After pharmaceutical scams and “insane demand”, Google has closed invitations for its new social media project, Google+.

The company said it had not expected the huge rush to get into the closed-invite beta this week, but was suitably impressed with the buzz it had created.

Even news that a bunch of “amateur” scammers had sent out fake invites, which redirected users to a website selling pharmaceuticals, has failed to dampen Google’s party.

But now the whole success of Google+ could rest on Apple’s decision as to whether it will allow the site to run an app on iOS.

Apple has blocked Google’s apps before – but it supports Facebook and Twitter.

The company is still enjoying a huge slice of the smartphone and tablet market, so it could prove a real stumbling block for Google if Apple declines its app.

The BBC reports that a Google employee had revealed the application via her Google+ page.

Apple previously refused Google’s “Voice” app is it said it replicated one of the iPhone’s core functions. And with Apple increasingly extolling the benefits of “facetime”, Google may find its most popular new feature – the Hangout video chat application – may fall foul of the App store’s terms of use too.

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