Following the recent testing Google have officially now launched the ad previews on all search ads making it easier for both consumers and businesses to search for what they want according to a leading search marketing agency.
How it works is when users hover the mouse over the ad, it will give a unique preview of the item for sale or the service on offer
This will help to qualify customers before clicking giving more realistic conversation rates for PPC marketing campaigns.
The system has been testing for the past week and has now gone live on the .com with it being described as a ‘win-win’ situation for both parties; better insight for the consumer and ensuring the company doesn’t have to pay for the ad until the users actually click-through.
There should be a greater chance of converting the click-throughs as the consumer has had an initial interest in the product or service before actually clicking.
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