Google kept its lead in the US market for online search during August, according to new figures.

More than 71 per cent of searches carried out in the US took place on Google last month, up on the 70.77 per cent recorded in July and the 63.98 per cent noted for August 2007, Hitwise said.

Both Yahoo! and Microsoft suffered declines in comparison, both month-on-month and on a yearly basis.

Websites in the entertainment, business and finance, sports, online video and social networking categories experienced significant growth in search traffic during August, Hitwise added.

"Search engines continue to be the primary way internet users navigate to key industry categories," it said.

Google sites accounted for the bulk of online video views in the US during July, according to recent figures from comScore.

YouTube was responsible for 98 per cent of the clips watched on Google websites, it said.

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