Digital advertisers have been further supported by Google with the enhancement of its search service, which provides graphical representations of the 100 fastest-growing search terms that give extra information.

Data such as how fast the query is rising over time and how popular it is will be demonstrated on the charts, according to Aaron Wise and Hioshi Kuraoka of the Google team.

In addition to the revised search model, Google has also decreased the number of topics on the Hot Trends homepage from 100 to 40, to "make for a simpler user experience and help you focus better on the top, most interesting content".

Earlier this month, search engine marketing services received a boost from Google with the implementation of its new Web Elements programme, which was designed to improve search engine results for those trading online, as well as increasing AdSense revenue.

The system also allows users to bring in other Google products on their sites, thereby improving the shopping experience for customers.

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