Whilst Google+ is the big story of the day, Matt Cutts has just posted on his wall about a blog post that may have fallen under the radar about content creators being credited on search results.
For anyone who creates and authors content, this is a great new way to be recognised, found, and to promote your work in the search results, including with a photo.
There are a couple of very simple steps to being found by the algorithm which will be powering this addition to the SERPs. Full details can be found on the Google Webmaster help pages, but in essence, all you need do is:
Add the content pages where you post content to your Google public profile, and then paste a Google + button onto those pages. Like this:
Your own content will be automatically +1’d so it should create an archive of all your content over time for people to easily access from your public Google profile page. (This profile page is going to become as important as your LinkedIn profile, your Twitter bio etc, so be warned!)
Obviously, it is algorithm driven so your position in the search results and even whether you are listed will be down to good SEO and making sure you are putting out all the right social signals too.
So, it is always a good idea to tweet all of your fresh content, and make sure that it appears on other social networks as well as social bookmark sites such as Digg, Stumbleupon and Delicious too.
We’ll be playing around with this far more in the future to see how we can improve content rankings on behalf of authors and clients to establish a wider range of listings in the SERPS. Content that is well-written should have longevity on certain subjects, and it will be interesting to see how this plays out as a traffic generator.