How the gambling business plays the search engines

It is always interesting to look at some of the major niches and see how their players use the search engines, and what internet marketing strategies they are deploying. After all, they are in highly competitive businesses, with big brands competing for top slot, and need to be good at what they do to win.

This quarter, we have been looking at how the gambling sector uses search engines, the terms they are bidding on, what percentage of the PPC and search landscape each is taking, and the CPCs and clickthroughs of the big boys.

There is a free report on the Q1 gambling sector search marketing results from our investigations and a free webinar to attend on 24th April 2009.