Unique visitors are the individual people who visit your site. It is useful to measure this as a basis for site objectives and for other metrics such as conversion rates.
There are two ways to measure unique visitors. Firstly, you could manually go through your server log files and literally count the number of individuals. Or, you could use a web analytics package.
You may already have a basic Web Analytics package as part of your hosting package which should be able to tell you the number of unique visitors you have.
ClickThrough also offer a web analytics package which provides multiple levels of reporting to suit the small business to the large enterprise.
We also offer a Web Analytics service which combines our web analytics package with ClickThrough’s knowledge and experience to work to make a more effective website for your business.