Archive for March, 2010
Monday, March 15th, 2010
The travel homepage for Bing has undergone some new changes in order to improve usability.br/br/As well as the price predictor and hotel rate indicator which help users book rooms and check airfares, its search tools have been enhanced to assist those who arent sure where they want to travel to.br/br/By using the services more flexible search options, customers can receive data on a variety of destinations over a range of possible travel dates at once, including lowest flight fares.br/br/It is also able to produce results based on budget – if users type in how much they have to spend, the engine will generate all the different areas they can visit from their hometown within their specified amount.br/br/The company recently released visual product guidelines as part of its a href=http://www.clickthrough-marketing.com/optimiseyourblog.phpinternet marketing services/a strategy, intended to ease implementation for third parties in their applications. Concerns such as editorial style and approaches to user interface error messages are addressed.br/br/News brought to you by ClickThrough – experts in Search Engine Marketing amp; a href=http://www.clickthrough-marketing.com/Internet Marketing/a.
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Monday, March 15th, 2010
Search engine Yahoo has set up a new page dedicated to helping shoppers in the recession.br/br/The website, Yahoo Deals, acts as an aggregator for offers, coupons and store circulars as well as providing social and community features and money-saving video content to enable customers to spend less.br/br/According to the company, searches such as those for printable coupons have increased by 50 per cent this year and are up by 135 per cent on 2007. Over the last month, the most popular coupon searches have been for pizza restaurants, retailers and money off groceries.br/br/Head of Yahoo Shopping Greg Hintz remarked that spending less is becoming a more popular habit in the downturn, having lost some of its stigma.br/br/quot;[We want] to be the centre of peoples online lives and were making Yahoo the easiest place for consumers to find and manage the coupons and deals that are relevant to their lives,quot; he said.br/br/Yahoos a href=http://www.clickthrough-marketing.com/internet marketing/a strategies have been furthered by its relationship with Microsoft. In the latest survey from Statcounter, the partnership between the two elevated their share of the market from 19.27 per cent in June to 20.36 per cent in July.br/br/News brought to you by ClickThrough – a provider of a href=http://www.clickthrough-marketing.com/seo-services.phpSEO Services/a amp; Pay Per Click strategies.
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Monday, March 15th, 2010
The iGoogle homepage has been redesigned with some new social features added to the site.br/br/Googles a href=http://www.clickthrough-marketing.com/articles.phpinternet marketers/a have added a further 19 social gadgets to its page, allowing users to share and play games with friends while retaining all iGoogles previous functionalities. The new homepage is meant to be both more useful to users as well as being more fun.br/br/Writing on the Google blog, Marissa Mayer, vice-president of search products and user experience, commented that users can now see what each other is doing via a new feed called Updates or by having the same gadgets as their network on their homepages.br/br/The programme now has over 60,000 gadgets in its directory and Ms Mayer is hopeful that the companys web developers will soon add to the collection of social gadgets for iGoogle.br/br/Googles Chrome browser was recently updated with the release of a new beta that improves efficiency and which allows individual users to personalise their pages through the addition of new colours and themes.br/br/News brought to you by ClickThrough – a best practice a href=http://www.clickthrough-marketing.com/Internet Marketing/a Agency.
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Monday, March 15th, 2010
New features and languages have been added to Google Insights for Search.br/br/The programme, which was initiated a year ago, offers a href=http://www.clickthrough-marketing.com/directory.phponline marketers/a an insight into what their customers are searching for so they can expand keyword lists and other advertising methods to better fit consumer demand.br/br/Insights for Search now provides marketers a choice of 39 different languages and a forecasting feature for queries that are based on historical trends and search patterns, as well as an animated map that visualises changes in interest over time in different areas.br/br/Marketers can also customise their iGoogle pages by adding gadgets to the homepage or by embedding them straight onto their websites in order to stay informed of the latest trends.br/br/Google recently enhanced its AdWords service by removing the beta label from its interface and adding extra features such as performance graphs and roll-up tabs, designed to make management more efficient and more intuitive.br/br/News brought to you by ClickThrough – experts in Search Engine Marketing amp; a href=http://www.clickthrough-marketing.com/Internet Marketing/a.
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Monday, March 15th, 2010
US-based search engine Yahoo has signed an agreement with an Arabic company in order to reach new customers.br/br/According to Yahoos chief executive officer Carol Bartz, the absorption of Maktoob.com – an online community with over 16.5 million users – is part of the search engines plans to expand in emerging markets and become the portal of choice for surfers and a href=http://www.clickthrough-marketing.com/online marketing services/a in the area.br/br/quot;With the acquisition of Maktoob.com and our investment in the region, the Arab world will soon get a Yahoo experience in Arabic with relevant local language content, programming and services,quot; she said.br/br/The new deal is further evidence of Yahoos intentions to promote its global business and the companys Emerging Markets group has also worked in areas such as south-east Asia, India and Latin America, helping to fuel internet adoption in the region.br/br/Yahoo recently launched a new site – Yahoo Deals – designed to help shoppers find bargains during the recession.br/br/News brought to you by ClickThrough – experts in SEO, a href=http://www.clickthrough-marketing.com/ppc-management-services.phpPay Per Click Services/a, Multilingual Search Marketing and Website Conversion Enhancement services.
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Monday, March 15th, 2010
Yahoo is attempting to further its reputation on a worldwide scale through the development of three of its most popular products.br/br/Enhancements have been made to the companys Mail, Messenger and Search results pages in order to demonstrate its commitment to the delivery of personal and relevant web experiences.br/br/Ari Balogh, Yahoos executive vice-president of products and chief technology officer, stated that the companys initiative began with the recent launch of its new homepage and promised there is more to come.br/br/Changes to Yahoo Mail include enhanced photo sharing, more social features and Email, On the Go, which allows users to access their webmail accounts via mobiles more easily.br/br/Yahoo recently signed an agreement with Arabic company Maktoob.com in order to reach customers overseas, as part of its plan to extend its global business and be seen as the obvious choice for search by users and a href=http://www.clickthrough-marketing.com/online marketing services/a.br/br/News brought to you by ClickThrough – experts in SEO, a href=http://www.clickthrough-marketing.com/ppc-management-services.phpPay Per Click Services/a, Multilingual Search Marketing and Website Conversion Enhancement services.
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Monday, March 15th, 2010
Microsofts Bing is finding it difficult to retain customers in the face of Googles monopoly of the market, it has been suggested.br/br/According to the editor of .net magazine, Dan Oliver, while Google has become a verb and is trusted as a company of developers, Bing does not have longevity on its side and it is easy for both consumers and those involved in a href=http://www.clickthrough-marketing.com/internet marketing services/a to switch back to their default browsers.br/br/quot;Bing is a very new search engine – there are lots of things that arent so good about Bing at the moment – but there are some things which are causing quite a stir,quot; he said.br/br/Mr Oliver went on to suggest that Bing was being used more frequently than Google in the areas of image and video search as it provides different features to search for – such as size and orientation – although these functions do not always work.br/br/A recent survey by Chitika found that Bing was third in the overall search rankings, behind Yahoo and Google in first place.br/br/News brought to you by ClickThrough – experts in SEO, a href=http://www.clickthrough-marketing.com/ppc-management-services.phpPay Per Click Services/a, Multilingual Search Marketing and Website Conversion Enhancement services.
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Monday, March 15th, 2010
A list of suggestions for those involved in online retail has been released by Google, aimed at improving conversion rates from mobile phones.br/br/Writing on the Google blog, Amy Adams Harding of the companys retail team began the checklist with the tip to ensure ease of website usability, so as to provide a page that is accessible irrespective of the device being used to do so.br/br/She also emphasised creating a good landing page experience and simple navigation of the site as being important.br/br/Furthermore, Ms Adams Harding proposed online retailers provide an easy option for saving to and sending searches from the phone, as well as adding functions such as email it to me and remind me in order to improve transaction rates.br/br/In other news, a recent report by Juniper Research found that those involved in a href=http://www.clickthrough-marketing.com/online-pr-services.phponline PR/a will be spending an increasing amount of their advertising budget on the mobile internet over the next few years.br/br/News brought to you by ClickThrough – a provider of a href=http://www.clickthrough-marketing.com/seo-services.phpSEO Services/a amp; Pay Per Click strategies.
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Monday, March 15th, 2010
The BBC has provided those using its mobile internet option with the opportunity to conduct searches via their phones while on the site, through the implementation of a new search beta on its homepage.br/br/Writing on the BBC blog, Ulyssa MacMillan commented that those developing the new service found it both complex and challenging as the aim was to get it right first time.br/br/quot;We spent weeks fine tuning the search logic, weighting our search terms and we now know more about the idiosyncrasies of search logic that we ever thought we would need to,quot; she said.br/br/Searches can now be run for iPlayer programmes, news, sport and radio and TV pages, which can also be filtered by date and relevance.br/br/In other news, Google recently offered those involved in a href=http://www.clickthrough-marketing.com/internet marketing services/a a list of tips – including ensuring a good landing page experience and simple site navigation – in order to maximise conversion rates on mobile sites.br/br/News brought to you by ClickThrough – experts in SEO, a href=http://www.clickthrough-marketing.com/ppc-management-services.phpPay Per Click Services/a, Multilingual Search Marketing and Website Conversion Enhancement services.
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Monday, March 15th, 2010
Google has set up a new programme on its Finance page, intended to monitor search traffic across a range of sectors.br/br/Domestic Trends incorporates 23 indexes to track the main economic contributors, including retail and automotive.br/br/Writing on the Google blog, Hal Varian and Ayan Mandal gave the Auto-Buyers Index as an example, which indicates a 40 per cent rise in the industry in July 2009, following the US governments Cash for Clunkers initiative.br/br/Also of interest is the Luxuries Index, which follows searches such as jewellery, rings and Tiffany. The index reveals yearly spikes each December for these items, but a decline can be seen over the last two years thanks to the recession.br/br/These graphs, Mr Varian added, are useful as they provide simple comparison of actual stocks with Google Trends.br/br/In recent news, those involved in a href=http://www.clickthrough-marketing.com/online marketing services/a were offered a glimpse into customer searching habits by Google Insights, allowing them to expand keyword lists and various other marketing methods to adapt more effectively to consumer demand.br/br/News brought to you by ClickThrough – experts in SEO, PPC, a href=http://www.clickthrough-marketing.com/multilingual-search-marketing.phpMultilingual Search Marketing/a and Website Conversion Enhancement services.
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