A new report from Jupiter Research, entitled ‘Branded Social Networking Pages: Best Practices for Successfully Engaging Users’ shows that over half of the branded social network pages in Europe created by marketers for brands have fewer than 1000 friends.
NetImperative’s take on the report should give some Internet Marketing companies and their clients a chance to [...]

Each year someone launches a search engine optimisation challenge, which offers SEO experts the chance to prove their expertise by getting the best ranking on Google for a specific term.
The latest is the Busby World Cup SEO Challenge and the term is “Busby SEO Challenge”.
Already there are some 220+ international entrants and it would [...]

Word of Mouth marketing has been gaining ground for some time, and a new UK law will shortly come into force that has implications for marketers adopting the practice.
As discussions about ethical marketing continue to dominate many of the leading IM forums, blogs etc, it is vital that any UK marketer looking to adopt WOM [...]

As was reported previously in this blog, in recent weeks Google had been trialling running its ads on Yahoo, possibly to fend off the Microsoft ‘approaches’ entirely.
The official announcement was made yesterday that Yahoo will host Google’s Adshare program on its own portal and search. However, there are still anti-trust issues, and Yahoo has a [...]

The influence of the new verb in the English language – “to google” – is clearly showing in the latest statistics from hitwise about Google’s popularity.
Other major search engines (Yahoo!, MSN, Ask) are failing to gain ground, with 87% of UK searches being conducted through Google in May ‘08.
Additionally, major industries are now seeing Google [...]

Google has issued a short guide for SEO and webmasters to what is allowed under their terms for webserving techniques, and also how to get premium or paid content listed in the search engines without giving everything away for free.
Certain techniques such as geolocation use the IP address or information in a cookie to serve [...]