Archive for September, 2008

Phorm trial begins today

Tuesday, September 30th, 2008

Unless you have been hiding from the world, it would have been difficult to miss the very many discussions about behavioural targetting of ads in the UK by BT (and others) using the Phorm technology.
The test launches today and the depth of feeling against such technologies is obvious not just in the press, but also [...]

Google Yahoo deal – the facts

Monday, September 29th, 2008

In an attempt to clear up some of the controversy, rumours and even deal with questions raised by an ongoing anti-trust investigation by the US Department of Justice, Google has launched a new facts page about the advertising deal with Yahoo.
Although a considerable amount of support is shown from big businesses, those most likely to [...]

Multi-lingual SEO

Monday, September 29th, 2008

The Internet was ‘invented’ by English speakers, but as the growth of PC purchase has spread even to the most impoverished nations, so we have seen a rise in the number of non-native English speakers accessing the Web and seeking products and services from other countries.
If your website is not tailored to communicate with these [...]

Technorati’s State of the Blogosphere Report

Monday, September 29th, 2008

Technorati have conducted interesting research into the blogosphere and produced the State of the Blogosphere 2008 Report.
This comprehensive report highlights not only who are the bloggers, but also what they are blogging about, how to monetise blogs, and becoming brand advocates.
Blogging is a very useful marketing tool for a business these days, and many bloggers [...]

Article marketing and preventing copyright theft

Friday, September 26th, 2008

Article marketing is a great way to generate links to your website and grow awareness of your company. It also allows you to show your expertise within your particular field.
Distribution and publication of articles is made easy by an ever-growing number of sites who will publish your articles for free. Many of these cover specific [...]

Don’t cut your SEO budget during the credit crunch

Thursday, September 25th, 2008

VizCom Designs Daniel Robinson advises companies to spend more not less on SEO and internet marketing during these times of economic difficulty in this article.  As less business becomes available, it is necessary to fight harder to win a slice of the pie and stay afloat, Mr Robinson suggests.
Many companies appear to be scaling down [...]

UK high street retailers missing SEO tricks

Thursday, September 25th, 2008

SEOmoz reports this week on the SEO failings of major high street retailers. The basic premise of the article is that the retailers appear to have overlooked organic search traffic in their bid to gain high cost PPC traffic, and hence many of the big brand websites are not optimised at all well. This gives [...]