If you hadn’t got the message yet that many of your local customers are seeking you online, this report should finally convince you!
Although here in the UK, there are still some dinosaurs who cannot understand why they would need a computer let alone access to the Internet, there are obviously globally more savvy punters who [...]

2am: mobile rings. “Uh? Yes?”
“Our site has gone. GONE! And there’s something from the hosting company in the inbox saying they don’t have a back up. <voice goes up 2 octaves> We’re OFFLINE and it’s Hallowe’en.”
“Oh, yeah, um, right, hang on, ……Busy time for your product line. Give me 5 minutes, I’ll call you back. [...]

The ‘bible’ for search marketers is available now from Marketing Sherpa and should be added to all bookshelves in Internet marketing companies if you want to know what is working and what isn’t.
The top points appear to be:
Once again, the majority of companies are still setting aside too little budget to carry out effective campaigns, [...]

Brand new to the world of Internet marketing opportunities today is a great British website called Internet Shout.
Although set up as a verbal forum, where users leave voice messages in their conversations rather than written ones, the opportunities for canny Internet Marketers are immense.
We’ll give you a few clues. Verbal press releases? Testing ads on [...]

Some while back, it became inessential to actually use the ‘www’ bit of the domain if your hosting company knew how to configure TLDs and subdomains correctly. After all, it is such a mouthful to say, as well, and surely everyone by now knows about the ‘www’ bit?
However, it does seem to have caused a [...]

These are fairly rare events, and shouldn’t be missed – Google is hosting a live chat this Wednesday October 22nd 2008 at 4pm GMT. As the clocks will not have gone back, that is 5pm UK time, so book your overtime now!
Questions can be asked during the hour prior to the event, and then will [...]

Never one to re-invent the wheel unnecessarily, it seems worthwhile to point our readers in the direction of a well-written and lucid article about the pros and cons of the different PPC offers from the major search engines. In fact, we shall undoubtedly be pointing you to the whole series during this coming week!
There is [...]

Seth Godin has written an article about the changes in marketing over the last couple of decades. Interestingly, as he was a large, corporate advertiser in his past life, he talks about the impact of the internet, and in particular, the growth of social media on advertising thinking to bring it round full circle to [...]

Google have today anounced the launch of a tool to help you produce display ads without needing a designer.
All you need do is click on to the ad builder tool, choose a template, name your ad, add a headline, description, logo and link and hey presto, you’re off! You then choose your daily budget for [...]

There is nothing quite as easy for customers to understand as “free delivery”. It is a no brainer. And it is a magnet for potential shoppers when choosing between the competition, and will bring them on to the website in droves.
Amazon know this, and with the introduction of free delivery for Christmas on all orders [...]