If you need to know what visitors look at on your site, what they react to, why they click where they do, and where they don’t, you need to run eye tracking studies. You can either employ an experienced company who offers eye tracking services to do this for you, or you can do this [...]

Aha me hearties. Just found a pirate website scraping our content…
We all know that it is important to create unique content for blogs and websites in order to ensure that we pick up not just interested visitors, but also to rank for long tail terms, non duplicate content etc etc.
However, this blog is entirely unique [...]

Google launched its SearchWiki this week amid, as ever, a plethora of differing opinions. To see the SearchWiki, log in to your Google account and try a search. You will see two new icons next to the results – an up arrow to promote a result higher in the SERPS, and a cross to remove [...]

JupiterResarch and LinkShare are reporting that UK consumers are likely to spend 40% more than their US counterparts on online shopping this Christmas. Additionally, the UK shoppers will make 24% more purchases online and are 13% more likely to be regular internet shoppers. It seems the UK are increasingly canny about hunting down bargains and [...]

As ISPs struggle to find ways forward to bring in advertising revenue, it seems that behavioural advertising using the likes of Phorm will not find many takers after all. This week, Sky and Tiscali signalled that they will not be using Phorm or NebuAd, nor do they plan to adopt behavioural advertising.
This is good news [...]

Some will already have noticed that Google searches often seem to try to ‘pre-empt’ our intentions when searching. For instance, if you are trying to do a global search, Google often insists on giving geographic results based on your IP. This can be irritating to say the least if you a) need results from a [...]

Well, it’s not a definite, but it is highly likely to start losing importance in 2009. Google is introducing searches that will be personalised for each searcher. So, I could search on something, and based on my search history and even my IP address, I will get entirely different results from what you see, searching [...]

A new Ofcom report out this week highlights the fact that the UK is fast becoming an advanced digital nation.
Firstly, in adoption and use of new technologies, Ofcom reports that the UK consumers are embracing new digital services, as well as being prolific in their uses of mobile phones, both for calls, texts and now [...]

Is your site mobile friendly? It is going to need to be now! Google have added voice search to their app for the iPhone, and let’s face it, this is one app that is likely to be heavily used by consumers. Particularly as it uses the iPhone GPS to track down local restaurants, bars, garages, [...]

You need to keep up with what is going on in this ever-changing cloud of information, and one of the ways to do so is with Google Alerts.
These are customisable searches on specific terms and keywords of interest to you, your company, brand etc which will keep you informed of changes in your industry, what [...]