Archive for December, 2008

Winning your customers over

Tuesday, December 30th, 2008

2009 is definitely going to be the year where small businesses have a really great chance to win in the customer service department, whilst their larger competitors go to the wall.
Put yourself in the shoes of a customer. When you buy a product, do you always get it home and find you instinctively know how [...]

Business advice for 2009

Monday, December 29th, 2008

Two worthwhile reads for the day. Firstly, some sound business advice from the BBC, and secondly, some research from Pew about the importance of the internet for news items. 
The first piece highlights the importance of the 360 degree view of your business and the opportunities right now to re-structure for the long term. The [...]

Tweet tweet search

Monday, December 29th, 2008

Should you Twitter for business purposes? Twitter has been referred to as a micro blogging tool, mainly because of the limitation on characters for each Tweet, (140), but many are beginning to argue that it is more than just an option for blogging – it is in addition to blogging, and should become part of [...]

Search engineers need to expand their horizons

Monday, December 29th, 2008

It has been obvious for over a decade that a good internet marketing company will have a core skillset that includes more than just SEO. However, many have focussed on the search engines as being the be all and end all of their offerings.
Results have been measured in the SERPs, with an increase in PageRank, [...]

Extracting value from your visitors

Monday, December 29th, 2008

As budgets flatten this year for advertising and marketing, it is obvious tha all of us as businesses will need to ensure we get maximum bang for each marketing buck that is spent. With the ever-changing search landscape too, where 2009 is likely to be the year where searchers find their results becoming more personalised [...]

2009 – a testing time ahead?

Monday, December 29th, 2008

None of us can be sure about how 2009 is going to pan out, but it is obvious from the daily reports of well-known names going out of business or struggling to remain in business, that it is not going to be an easy year ahead.
However large or small your business is, it is ever [...]

Brits don’t get the search engine results!

Monday, December 22nd, 2008

A recent survey commissioned by Fasthosts makes for interesting, if somewhat depressing, reading about how well British internet users understand the search engines.
For many SEO people who have watched the top searches data that is produced monthly and available from several different sources, some of the info in the survey will not come as much [...]

Finding blogs worth commenting on

Monday, December 22nd, 2008

One of the great ways of getting link juice and promoting your website is to find blogs and forums and comment on the posts, discussions and articles. For maximum effect, you need to post on blogs with a high page rank, and with dofollow tags, but just posting can bring you targeted traffic from those [...]

Test the health of your corporate blog

Monday, December 22nd, 2008

How well is your business blog? Does it communicate well with your intended audience? Take a quick blog health check today!

Reputation Management in 2009

Monday, December 22nd, 2008

Well, Google SearchWiki is still causing storms in the IM world about what it may or may not mean, or be intended to do. WebPRo News have a lengthy article on reputation management which goes into some of the issues being raised. The comments make interesting reading to see the differing views of SEO people, [...]