For many small businesses, getting great ranking on the SERPs, even for competitive keywords, has always been possible. However, SEOBook’s Aaron Wall, has today posted about the rise of big name brands on the Google SERPs.
Google’s aim, if what Eric Schmidt said about brands is correct, is to try to remove some of the dross [...]

The latest waves in the search marketing blogosphere seem to be about the changes to Yahoo Search and its PPC programme.  Yahoo have been quite open about in on their blog, explaining why they have decided to start their account optimisation programme.
Basically, what this programme does is allow Yahoo Search team to ‘optimise’ (read this [...]

If you are using email marketing as a regular marketing strategy, it may be time to re-assess its performance vs cost.
Firstly, the recession means that as many people lose their jobs, often without warning, your email list can quickly become out of date and therefore unresponsive.
Secondly, many people, of all ages, are now using social [...]