There is an interesting discussion this morning on Chinwag about data being held by third party companies, eg email service providers. This has resulted in an article written by Mark Lesbirel on ESPs, which is a must read if you outsource your email marketing, although it focuses more on the security of information and compromising [...]

1. Write a new blog post by reading today’s headlines on your favourite news site, and writing on something that relates to you or your industry, your company or your products. If you really can’t find a single news story that relates to you, use your keywords and search on Google News – there will [...]

Surely they have to stop?! We’ve all seen them, here is the latest to land in my inbox – the sales letter the punters love!
WATCH my sales soar……
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Read no further, just scroll down and BUY IT NOW!! This purchase will change your life – GUARANTEED! 100%, 30 day money back guarantee – what have you [...]

It seems to be more than an hourly occurrence now. Many of those ‘IM gurus’ who we all watch to see what the latest JV, launched today, once only offer etc may be, are now spending their days apologising.
Wrong links to their products, servers falling over, problems in the office – you name it, the [...]

The recent changes at Facebook seem to have caused no little uproar. It is a well-known fact that the FB community are reluctant to accept changes, so it was hardly going to be a surprise to anyone that, when a change was made, it would be greeted with outrage. However, the latest changes (which are [...]

A nice, quick small task for you to do which will help your website no end.
Pick, say, 5 pages of your website which have links on them. It doesn’t matter if they are internal or external links. Now, look at the anchor text for those links. That’s the bit that people can see to click [...]

It doesn’t seem to matter which forums you hang out in, or what blogs you read, duplicate content comes up time and time again. And there appears to be some confusion about whether and how you are penalised for duplicate content.
So, here goes an attempt to explain duplicate content.
There are two types of duplicate content:
1) [...]

Neat little Firefox extension from SEOBook – the all new SEO Toolbar. Easy to install and with a slew of features that should help you gather more than enough data for SEO clients and to promote your website.
Looking from left to right, we have the configuration button, Page Rank, links in to the site from [...]

The opt-in opt-out debate continues to rage on. The first time it really reared its head was with email marketing, and hence spam. Netiquette, and legislation against UCE (unsolicited commercial email), has meant that sending unwanted email messages without an opt-in process whereby the user chooses to receive said emails is not just frowned upon, [...]

Behavioural advertising has caused a bit of a furore recently, particularly in the UK, with Phorm and BT taking a fair amount of flak.
Google have just launched themselves into the space, and now the IAB have issued good practice guidelines which come into force in Sep 2009.
The behavioural advertising from Google appears to have the [...]