Now, this is one cool tool. Keotag allows you to search a large variety of search engines, social bookmark sites and blogs for keyword tags.
There is no way to begin to say how many uses this can be put to – you just have to try it yourself!

The furore around Phorm continues. This time, it is the release of emails, requested under the Freedom of Information Act by a member of the public, between the Home Office and Phorm that are causing the bother.
The BBC report shows that the Home Office were in contact with Phorm back in 2007, endeavouring to discover [...]

Only a week or so ago, we referred to Seth’s Poisoning the Well post. This latest health scare has seen the scummy amongst the internet marketing world leap on the bandwagon, offering free reports on how to beat the crisis, videos, white papers, boxed DVD sets, seminars, unconferences, you name it.
Never mind how potentially serious [...]

No great surprise that one company, @Naked Pizza, has decided to use offline marketing strategies – in this case, a billboard – to promote their online presence. The surprise is actually how few people are promoting their Twitter profile in the offline world.
As with your website address, add it to your stationery, your works vehicles, [...]

We are.
Follow us on @clickthroughseo or click here to see our recent tweets
Let us know how you use Twitter and whether you have found it an effective marketing tool or whether it has led you to become an information junkie!

With the growing number of pages and websites created purely to scam the search engines, it is becoming increasingly important to ensure that your site is viewed as trustworthy. Particularly when seeking backlinks or looking for sites to link to.
TrustRankis a concept developed in an attempt to combat spam in web searches. As highlighted previously [...]

In order to reach the masses who have adopted ‘to google’ as meaning ‘to search online’, the search engines are taking to the TV advert breaks.
Expect a rise in the use of Ask.com in the coming weeks whilst their media campaign is running. And interesting to see that the butler Jeeves is better remembered than [...]

The search engines have been focussing on geolocators and geo targetting for quite some time now in order to provide location and device based search results. These are often felt to be of more relevance to a user during specific search types eg when shopping, rather than researching.
There are several factors which determine the effectiveness [...]

The recent Pandalabs report on the targeted attack by spammers on Ford makes interesting reading, and the video on how the blackhat techniques work is well worth watching.  The purpose of the techniques are to lead unsuspecting users to malware or rogueware, and extort money and credit card details from those users.
Other recent rogue blackhat [...]

Once upon a time, a website that suddenly propagated hundreds, or thousands, of links, was regarded as a likely spam site, and dealt with harshly by the top search engines. Link farms and directories fell to the SE axe, and submitting to directories was seen as a no-no. It was felt that no-one could have [...]