Archive for May, 2009

Compelling copy – it will actually come to you easily

Wednesday, May 20th, 2009

Had an email the other day about how there are certain words that, if you put them in your copy, will help to slip under your reader’s radar and being to influence them into doing what you wish.
There are several words, apparently, which end in -ly. So, for instance,
* obviously * clearly * Slowly * [...]

Free ranking reports by email

Wednesday, May 20th, 2009

Why spend hours going through the Google rankings looking for your position, or that of your competitors, when you can automate the process and receive the results by email?
RankReport is a great free tool that will let you monitor your rankings weekly or daily if you are obsessed by the SERPs, and will then email [...]

Google Profiles – who are you?

Tuesday, May 19th, 2009

Google Profiles are useful for individuals looking for a chance to ensure that the correct personal information is out there, for self-promotion, and to protect your identity. We have seen many people lose their ‘names’ to cybersquatters etc on Twitter and elsewhere, so this is now your chance to ensure that you can be found [...]

HARO – Help A Reporter Out

Tuesday, May 19th, 2009

Ah, now here is just the thing for self-publicists everywhere. (oh yes, and agencies looking to create a buzz in the press about their clients).
If you haven’t heard of HARO yet, you soon will, so check it out today.
For me, it started in a Linkedin Discussion about paid for press releases versus the leads which [...]

Be warned with short URLs

Monday, May 18th, 2009

Recently, there was a flurry of malicious short URls flying around which led to sites which then attempted to hijack your browser, install nasty scripts, codecs etc etc.
Most of the shortening sites now have a Preview feature, and it is worth enabling it, or using it, for peace of mind.
Bit.ly have a Firefox extension for [...]

Google Rich Snippets

Monday, May 18th, 2009

Google’s research team have discovered that when additional data is shown with the research results, users are more likely to click through to a website. So, for instance, if in a news story about a vending machine for pizzas,
additional information is added to the search results about the value of the vending machine industry [...]

New search engine on the block

Monday, May 18th, 2009

Another search engine has been launched this week to much fanfare – Wolfram Alpha. You will not need to suddenly rush out and optimise your websites for this search engine though in the majority of cases.
Wolfram Alpha’s main aim appears to be available “definitive answers to factual questions”. Whilst it can already provide information about [...]

New developments from Google

Thursday, May 14th, 2009

After this week’s Google Searchology, (follow it on #searchology09 on Twitter), there seems to be quite a lot to take in about what all the new developments will mean for the internet marketing industry, as well as those who need to be successful on the search engines eg businesses.
There are some clearly funky things coming [...]

New ad spaces to look forward to

Tuesday, May 12th, 2009

As the infrastructure globally is improved to permit services such as VOD and IPTV to actually function over your average broadband connection, as well as with mobile connectivity, we will see far more new spaces in the websphere to place our marketing efforts with creatives for the future.
However, at present this new marketplace is fragmented, [...]

Internet Marketing is the way to spend your budget

Tuesday, May 12th, 2009

Those of us in the Internet Marketing business has always said that IM is the place to spend your marketing and advertising budget, but in these times of economic change, it is becoming more and more apparent that others think so too!
US online marketing spend is estimated to rise to around $55billion by 2014 and [...]