Archive for August, 2009

Pls RT: Twitter security problem still an issue

Wednesday, August 26th, 2009

Yesterday, various people pointed out that a bug had been found in Twitter that couldĀ  hold the potential for malicious exploitation. Last night, Twitter attempted to fix the issue and today, David Naylor, who initially discovered the exploit, has pointed out that Twitter have not fixed the issue.
If you are using Tweetdeck or a similar [...]

SEO question generator tool

Wednesday, August 26th, 2009

We all know that people like to use the search engines to get answers to questions, but when promoting our sites, creating content and so on, how do we know what questions they might be asking in their search queries?
Well, look no further than the extremely useful Wordtracker question generator tool
Let’s try some examples:
Internet marketing [...]

Phone call tracking add-on for Google Analytics

Wednesday, August 26th, 2009

We are very pleased today to announce the launch of our add-on for phone call tracking with Google Analytics.
This add-on allows you to track phone call conversions from any source – banners, affiliates, forums, as well as PPC and organic searches. The importance of demonstrating ROI to internet marketing clients can never be under-estimated, particularly [...]

SEO IQ Test – how good are you at SEO?

Tuesday, August 25th, 2009

Time to find the experts…..try this SEO IQ quiz and see just how good you are at search engine optimisation.
Having tried it, it is a little like the Impossible Quiz though! There are so many double negatives make sure you have a clear head before starting.
Also, some of the questions are unclear, particularly those which [...]

Submit to Bing

Tuesday, August 25th, 2009

Just in case your website is not showing up on Bing, here is the link to the Submit to Bing page. As with most of the major search engines, if you have sufficient backlinks, have an established site, and are included in other major engines, the Bing crawlers are likely to pick you up anyway.

Content is king for the search engines but…

Tuesday, August 25th, 2009

What content should you be creating in 2009/2010?
Back in the olden days of search engine optimisation, it was all about text. Building websites full of textual content, sending emails full of text, sharing text through bulletin boards, and so on. Most people had dial up modems and images just slowed the connections down to a [...]

Is Google testing breadcrumbs?

Monday, August 24th, 2009

It would seem that Google may be testing breadcrumbs in search results.
Ribbie Hammond reported it here but it seems difficult to reproduce on the UK site.
If this is a sign of things to come, it might be a good idea to check not just the logic of your site information architecture, but also your file [...]

Postion in search results makes no difference – it’s official!

Wednesday, August 19th, 2009

E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates.
So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised if [...]

Who’s copying your RSS feed?

Wednesday, August 19th, 2009

I was actually looking for a tool that would allow me to easily see who was pulling the RSS feeds from certain sites and came across Copygator instead. Whilst the original search was not for content theft per se, but rather to discover where content is being syndicated, this seemed a useful tool.
Copygator constantly monitors [...]

Choosing your keywords

Monday, August 17th, 2009

It is surprising how many people struggle to think of the keywords that potential customers are likely to use to find your website, products, services and so on.
Use a keyword tool such as Google’s new Keyword Search tool to brainstorm keywords today.
By including these keyword variations in your content, code, alt tags, and so on, [...]