Is it just here that it seems a bit odd that the Google Toolbar is not available with Google’s own browser, Chrome?! What do others think? How often do you use Chrome vs Firefox or Internet Explorer?Do you use the Google Toolbar?

As more of us become reliant on social media, not just for marketing campaigns but as a means to find out news, engage with peers, and so on, the need for search engines which specifically bring blog posts, Tweets, Diggs, social bookmarks etc to us has increased.
So, we set off to find some of the [...]

Metcalfe’s Law, which is mainly applied to telecoms networks, but can seemingly equally be applied to social networks, states:
the value of a (telecommunications) network is proportional to the square of the number of connected users
Therefore, if you know 2 people, the value of your network is 4. If you need 10 people, the value of [...]

Imagine a large corporate, looking to increase links to their site and also raise brand awareness amongst potential customers, and demonstrate the  expertise within their company.
Forum marketing is an ideal tool at this juncture, so let’s wheel out an in-house expert to post to a variety of fora and help out those communities with technical [...]

Interestingly, I was just penning a post for another blog on the subject of Rupert Murdoch etc when Seth’s latest article landed in my inbox – Rupert Murdoch has it backwards
I think Seth, and potentially many others, may have it wrong. I include myself on this as I am now re-writing my post for the [...]

I know you won’t believe me, but it’s true.
Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’.
Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand.
Let’s ask why [...]

I’ve just been reading through the comments submitted to this blog, which are currently under moderation rather than open.I don’t think I am particularly heavy handed with the delete button, but the majority of the comments submitted break all netiquette whilst achieving nothing for your Web PR….
Commenting on blogs is an excellent way to attract [...]

Do you get exasperated with callers who insist on making you spell every word in your address, even really obvious ones?
So do we. This has just happened in the office. We were listening to a colleague in precisely that situation being  asked to spell her  address “Garden Lane”.
None of this alpha, beta, charlie standard phonetic [...]

More changes to come on Facebook. This time, some actually seem to make sense.
However, there is one particular change which seems likely to upset users, advertisers and hence Facebook’s potential revenue.
Last week, almost below my radar, a small notification appeared which casually stated, amongst other text, that notifications would be vanishing in the New Year [...]

Having spent much time over the years in forums, it strikes me that forums are being ignored by many in their internet marketing mix with the dash to incorporate Twitter and other social media.
However, there is much value in forums, which cannot be replicated in such depth using the likes of Twitter or Facebook. It [...]