Think global, act local (AKA glocal) was a well known campaign slogan for a multitude of ’sins’ – eco warriors etc. As the internet has permitted many of us to search further afield for what we seek, the hope had to be that this could be turned on its head and we could think local [...]

27 Belgian advertising agencies have so far joined the virtual strike that is ongoing over the state of play of pitches in Belgium.
Start here
http://www.bubka.be/
Pitch lists cause immense pain and expense to agencies and the points are well made.

Whilst Google may not really need to advertise as the brand name is inextricably linked to ’search’ in most of the world’s minds, it is interesting to see their contribution to the SuperBowl ads this weekend.
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Google have been hitting the news with negative headlines recently, so perhaps the motivation to advertise at such a major [...]

The majority of companies are aware of the importance of internet or digital marketing, although for many it is a struggle to understand how exactly to capitalise on the budget spend and achieve hard results.
Even so, a recent report from Econsultancy and ExactTarget shows that a large proportion of businesses expect to increase and maintain [...]