Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them.
However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers.
There are multiple ways to do this, and [...]

I’ve just been reading through the comments submitted to this blog, which are currently under moderation rather than open.I don’t think I am particularly heavy handed with the delete button, but the majority of the comments submitted break all netiquette whilst achieving nothing for your Web PR….
Commenting on blogs is an excellent way to attract [...]

Out of office autoresponders are a great thing. In some ways. If a client is trying to reach you about a particular aspect of a campaign, a notable development, a question about how to promote a new product etc, then it helps if they know that their account manager is out of the office this [...]

I was actually looking for a tool that would allow me to easily see who was pulling the RSS feeds from certain sites and came across Copygator instead. Whilst the original search was not for content theft per se, but rather to discover where content is being syndicated, this seemed a useful tool.
Copygator constantly monitors [...]

As some may have noticed, we have been experimenting with some of the Twitter tools available for clients and SEO agencies alikes.
For those with a blog, there are multiple options for ensuring that the information posted to your blog is automatically added to your twitter account, thereby saving a job. However, some tools only work [...]

RT @unmarketing Look at all these freaking soc media icon sets for blogs! http://bit.ly/1501rg just awesomesauce!
If you use social media tools such as Twitter etc, take a look at these icon sets which you can use to gather followers and grow your community / list through your blog or website. Neat!

To follow up on the post yesterday about respecting your customers and keeping an eye on what is being said about your company, just thought we would add socialmention.com
This site searches google, digg, facebook, twitter, youtube, friendfeed and many more social networking and social media websites to provide you with real time results for mentions [...]

It started off as a quick explore for blog promotion tactics, travelled through a blog critique and moved into a story about the importance of networking with your peers at events, which led to “What is just like breathing for you?”
Which made me stop and think.
Internet marketing, after 14 years, is pretty much like breathing. [...]

Now, this is one cool tool. Keotag allows you to search a large variety of search engines, social bookmark sites and blogs for keyword tags.
There is no way to begin to say how many uses this can be put to – you just have to try it yourself!

Once upon a time, a website that suddenly propagated hundreds, or thousands, of links, was regarded as a likely spam site, and dealt with harshly by the top search engines. Link farms and directories fell to the SE axe, and submitting to directories was seen as a no-no. It was felt that no-one could have [...]